Trekk Brings Personalized Maps to Variable Direct Campaigns
Press release from the issuing company
Rockford, IL (October 22, 2008) – Trekk Cross-Media has created a new web site to give marketers and print service providers an easy solution for adding maps to variable campaigns. Located at www.trekkmaps.com, the site uses a simple, 3-step process to order hundreds or millions of personalized maps – usually delivered within 24-48 hours of approval. Site visitors can choose from radius maps, route maps and directions to increase response to personalized campaigns.
- Route Trekkmaps show the route from one location to another. Marketers can direct consumers to the retail location nearest them from a database of thousands of locations or show them the way to an event in their area.
- Radius Trekkmaps show multiple locations within a radius around your customer or prospect. Manufacturers can direct potential buyers to local-area retailers that carry a specific product. Banks, retailers and dealerships can use personalized maps to identify multiple locations within driving distance of a prospect or customer.
- Trekkmaps Directions provide turn-by-turn directions and estimated driving time. They can be used alone or combined with route maps for added impact.
Ideal for printer providers, Trekkmaps offer a simple solution for incorporating personalized maps into their clients’ variable campaigns. Printers can combine print runs to take advantage of quantity discounts and save on set-up fees by offering a standard map configuration.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.