MegaSpirea and PrintLaser to Provide Dynamic Envelope Creation to Brazilian Market
Press release from the issuing company
Norwalk, CT (April 16, 2007)— MegaSpirea International announced that they have signed a letter of intent with PrintLaser, a leading Brazilian print/mail service provider, to provide a dynamic envelope creation solution for Brazil’s transactional and direct mail markets. PrintLaser is a leading Brazilian service provider, generating in excess of 50 million envelopes and 150 million pages per month for leading businesses.
MegaSpirea International introduced in 2006 the concept of dynamic envelope creation, in which the documents and envelope are printed on the same roll of paper which is then dynamically die-cut, folded and glued, creating a finished mail piece with a real envelope. The concept, which offers greater security, process efficiency and the ability to leverage variable data to create targeted marketing messages inside and outside of the envelope, has drawn rave reviews from experts in the mail finishing industry, many of whom see it as being a cornerstone in the future of mail creation.
“The mail market in Brazil is one of the fastest growing in the world,” said Dirk Salens, CEO of MegaSpirea. “We are very gratified to be working with PrintLaser, the leading provider of print and mail solutions in the nation. Together we will create a dynamic envelope capability that will make it the envy of the international postal community.”
“This agreement with MegaSpirea is consistent with our mission to be the most innovative company in Brazil for transactional documents, printing and postal solutions,” said Aristeu Batista, President of PrintLaser. “We are committed to the future of hard copy mail and the continuous improvement of the processes that create value for our customers. We are adding full color capability to our print capabilities and dynamic envelope creation is a natural next step.”
The two companies are equal partners in the venture, with Megaspirea providing the dynamic envelope creation technology (Mailliner 100 and software) and PrintLaser the facilities, personnel and customer base to make the venture a success.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.