Editions   North America | Europe | Magazine


Presstek announces new white paper "Growing Your Business by Going Green"

Press release from the issuing company

Hudson, NH – October 21, 2008 – Presstek, Inc., the leading manufacturer and marketer of digital offset printing solutions, today announced it is distributing an informative and educational white paper that defines "green" printing and provides specific advice and guidance for printers looking to develop a more sustainable printing operation. This report dispels many myths around going green. Most importantly, it illustrates how adopting environmentally friendly printing practices can save print service providers both time and money. The white paper is also available for downloading at www.presstek.com.

"Presstek is well-known in the printing industry as the inventor of chemistry-free platemaking and a thought leader on environmentally sustainable printing practices," said Kathy McHugh, Presstek's Chief Marketing Officer. "We have taken our 17 years of experience and expertise in this area and combined it with research from a wide range of industry experts to develop an informative white paper that will help printers of all sizes and types better understand the economic and environmental benefits of going green." Sources cited in the white paper include the RIT Printing Industry Center, the International Confederation for Printing and Allied Industries (INTERGRAF), the International Association of the De-Inking Industry (INGEDE), the Waterless Printing Association, InfoTrends, Inc., Dr. Joe Webb and J Zarwan Partners.

The white paper reviews seven key areas where environmental and economic benefits can be realized in the production of print; including inks and toners through to the printing equipment's physical and environmental footprint. While the white paper is focused on the economic and environmental benefits of Presstek DI digital offset presses, it contains a wealth of background information and definition of common terms associated with environmental sustainability. It also provides an overview of market forces that are inspiring printers-and their customers-to take a stronger interest in new, more environmentally friendly approaches to printing.  These include:

- Increased competition, which requires finding new ways to serve customers

- Concerns around waste and toxins, that go beyond printing on recycled papers

- The growing slate of regulatory legislation; increasing risk, and requiring more reporting

and compliance

- Increased demand for shorter print runs that cannot be achieved with traditional offset economics

- Rising commodity prices, including fuel for shipping, that impact the cost base for print

service providers

- Wide range of new equipment options are causing a rethinking of decision-making criteria by looking for solutions that increase overall efficiencies and profitability, while delivering fast turnaround, high quality printing

"We believe print service providers will find this white paper extremely beneficial as they assess the future of their businesses," remarked McHugh.  "In addition to quantifying the economic and environmental benefits of the DI press, it also incorporates real-world metrics and experiences from DI press owners that have used this press as a basis for redefining their businesses, both economically and environmentally."