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SoftCare announces New Director of Business Development

Press release from the issuing company

(May 15, 2008) Holger Kraemer joins SoftCare's staff as the new Director of Business Development. The former project manager for Atex will be responsible for partner management, business development and markets at SoftCare. He will be the first point of contact for the distribution and technology partners of the company and will maintain and further intensify the global business relationships of SoftCare. The 39-year-old Kraemer is taking over the position from Ms. Birgit Rosenthal, who has made significant contributions to the success of SoftCare over the past seven years and who is on maternity leave starting in May.

"Additionally to how our customers use K4 at the moment, I can see many opportunities for K4 in the international publishing industry and in corporate publishing applications," says Kraemer. "The newspaper market in Western Europe has a lot of potential, not to mention the vast application options of K4 in Asia." The expansion of SoftCare's activities in the Asian market will be among his top priorities. Thanks to his many years as a project manager at Unisys and later at Atex, Kraemer has broad experience in the Asian publishing industry: The certified computer scientist was responsible for introducing the editorial system Hermes with more than 500 workplaces for several daily newspapers of Singapore Press Holdings. During his many international assignments as project manager and consultant, including in Denver, Singapore, Prague, Warsaw and Madrid, Kraemer has gathered precious intercultural experience.