WASHINGTON, DC, April 2, 2008 – The Print Council, a national business development initiative created to help promote greater use of printing and print media, announced that Mohawk Fine Papers Inc. the largest premium paper manufacturer in North America, has joined the organization. As a new member, Mohawk Fine Papers will work in concert with other member companies of The Print Council to help develop, maintain and expand the market for printed materials.
Richard Schielke, National Business Development Manager of Mohawk Fine Papers, notes the importance of The Print Council's mission for the industry's future: "Commercial printing today must effectively compete more vigorously than ever against alternative and traditional media for its rightful share of marketing communications budgets," he observes. "Key marketing strategists everywhere must be made more fully aware of the increasing power of print as a marketing communications medium with exciting new substrates, and imaging and mailing technologies that combine to deliver remarkably outstanding results with extraordinary efficiency. Mohawk firmly believes in the mission of The Print Council and we are pleased to add our support to the organization's efforts to further their vital efforts for the advancement of print in the communications marketplace."
"We plan to make great use of the knowledge and materials developed by The Print Council to educate the Mohawk sales force," he adds. "They will spearhead our effort to elevate the importance of print among the merchant reps, agencies, printers and mailers they work with every day throughout the industry."
"We are delighted to have Mohawk Fine Papers join our organization," notes Ben Cooper, Executive Director of The Print Council. "As one of the leading companies serving the commercial printing industry, Mohawk's participation in the implementation of our mission will be an important resource in our ongoing campaign to focus advertisers and communications decision-makers on the value of print in traditional and digital printing."
The membership roster of The Print Council includes commercial printers and paper, press, ink and equipment manufacturers. Associate members include media partners, educational partners, association partners, and members of the PR Alliance. Since its inception, The Print Council has become a visible and leading advocate of print as an effective marketing and communications medium.
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