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PURL campaign for PrintFest 2008

Press release from the issuing company

March 27, 2008 -- PrintFest 2008, the west coast's only print and marketing conference and expo, was looking for a targeted marketing campaign aimed at printers and graphic designers within a short drive of the Anaheim Convention Center. The campaign was to be a final push within one week of the show taking place March 27-29, 2008.

With data provided by infoUSA, Imago Digital was selected to design and execute the campaign. HP Indigo and XMPie technology were utilized to deliver the unique 'right in your own backyard' personalized mailers to over 800 printers and designers in the local Anaheim area.

The custom pieces have a map of the local area showing exactly how close each recipient is to the convention center. A personalized URL (PURL) then further pinpoints the needs of the customer and directs them to the PrintFest main website to register with a $5 savings off the regular registration fees. Recipients can register online or they can also bring the card with them to receive the $5 savings when regisetering in person.

A broadcast voicemail telemarketing campaign provided by ListeNation followed the mailers to insure that nobody was missed. Over 60% of the audience was reached by this voicemail follow-up.

PrintFest is holding an all-day case study conference track today, Thursday, March 27th, to talk about the overeall Attendee Marketing Campaign this year using cross media and variable data printing vs. the last two years using static direct mail exclusively. All those persons intimately involved in the campaign will be presenting, talking about their roles and how it all fit together, what worked and what didn't.

PrintFest is baring it all for the benefit of marketers, creatives and printers looking to better understand how they can also benefit from implementation of cross media campaigns such as this one.

The all day class is only $180 when you register on-site. To sign up, or for more information, visit http://www.printfest.com, call (888) 676-EXPO, or send an email to [email protected]