[Cohoes, NY] – April 20, 2007 -- Mohawk Fine Papers Inc. has released Vital Information from Mohawk Via. This new tool supplies designers, printers and paper specifiers with tips and advice to help print successful projects.
Just as Mohawk Via is meant to be an everyday sheet, Vital Information is designed to be an everyday reference guide. The 37-page fan-out booklet, designed by Los Angeles-based AdamsMorioka, is a source of everyday information such as; converting inches to points to picas, essential key shortcuts for Mac users, the meanings of standard proofreader’s marks, and envelope styles and sizes.
Of course, in true Mohawk Via style, Vital Information is designed to be functional...and fun. Included in the rich informative content are helpful hints to everyday life questions such as as; what is the difference between a cappuccino and a Turkish coffee, or how can you increase your gas mileage? And, who couldn’t use a clever piece of information like the BMW trick for remembering how to properly set a table?
“Mohawk Via is a remarkable line. With 35 different shades, and seven finishes, a fan style, like a paint chip selector, was the best way to show everything at a glance. And, selfishly, we personally wanted one place to house all of that information we keep in our desk drawers, bookmarked online, or hidden in an obscure book. The result was Mohawk Via Vital Information, an easy-to-use reference tool for work and life in general,” says Sean Adams, AdamsMorioka.
For easy reference to Mohawk Via papers, Vital Information includes a page that lists Via’s finishes and weights, a page that lists available Via colors and a page that diagrams Via’s sustainable choices. A complete listing of Mohawk Via papers is also available on www.viapaper.com.
Mohawk Via is a value writing, text and cover brand. Relaunched in 2006, Mohawk Via has 35 shades, seven highly-popular finishes, and a wide range of basis weights from 24 lb. to 130 double-thick cover. Mohawk Via and Via Digital papers are designed for superior print performance whatever the application. And, manufactured with wind-generated electricity, Mohawk Via is the choice for environmentally progressive companies of all sizes.
To get a copy of Mohawk Via’s Vital Information, contact your local merchant. To find a merchant near you, or for more information visit www.mohawkpaper.com or call 1 800 the mill.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.