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White House Custom Colour Installs HP Indigo 7000

Press release from the issuing company

PALO ALTO, Calif., July 10, 2008 – HP today announced that White House Custom Colour, one of the leading digital providers for the professional photography industry, has installed four HP Indigo 7000 Digital Presses to augment productivity and meet increased customer demand for the high quality greeting cards and photo specialty applications the company produces.

White House selected the HP Indigo 7000 Digital Presses over competitive offerings based on its successful history with HP Indigo and the competitive advantage afforded by the quality and efficiency of the technology. The new presses will expand the Eagan, Minn.-based company's current digital portfolio, which includes two HP Indigo press 5000s and three HP Indigo press 5500s.

"With the installation of the HP Indigo 7000 Digital Presses, White House will continue to exceed customer expectations for offset-quality digital prints with even the most discerning clients,"said Rich Raimondi, vice president and general manager, U.S. Graphic Arts Organization, HP. "The combination of quality and productivity provided by the press creates a competitive advantage for the company as it seeks to become a major player in the fast-growing photo-specialty market."

With a facility in Minnesota and a new location in Texas, White House has witnessed rapid growth that the company credits to its strict focus on delivering fast turnaround and high quality. HP Indigo technology is a key factor in that trend; the company's digital presses accounted for 25 percent of White House's revenue in 2007 and are expected to increase to nearly 35 percent this year.

"We have been thrilled with the performance of our current HP Indigo digital presses and are excited to expand our portfolio with the addition of the HP Indigo 7000 Digital Presses," said Mike Hanline, co-CEO, White House. "In serving the professional market, we have to produce the best quality product available, which naturally led us back to HP Indigo.  Many of our competitors use dry toner digital presses that do not offer the same level of image quality, which is why I think we can continue capturing market share by offering a better product with better technology."

In addition to the HP Indigo 7000 Digital Presses, White House is also installing an HP SmartStream Production Pro Print Server, a next-generation print server and IT solution for HP Indigo, in each of its two locations. With the servers, White House is able to remove workflow tasks from the press room and put them in the prepress environment, where they can be efficiently and centrally managed.

Designed to produce up to 3.5 million four-color pages per month with true offset and photo quality, the HP Indigo 7000 Digital Press offers a powerful combination of speed, productivity and quality. It is optimized to raise the break-even point with offset printing and to print variable-data work, such as photobooks, and large numbers of static jobs with run lengths ranging from one copy into the thousands.