Cathedral Corporation Participates in Xplor Conference Panel
Press release from the issuing company
ROME, NY (June 25, 2008) Rome, NY-based Cathedral Corporation, a national provider of transactional documents, customer care communications and personalized direct mail and e-marketing programs, was part of a distinguished guest panel discussing document and statement re-engineering at the 2008 XPLOR Document University Global Conference held recently in Boston. The panel also included one of its valued customers, UMassFIVE College Federal Credit Union.
The conference was attended by about 50 IT and operations professionals representing service organizations that provide transactional documents and direct mail services.
Citing real-world case studies and applications, the panel discussion focused on the benefits delivered to growing companies by partners like Cathedral Corporation. Document and statement re-engineering and transpromotional marketing enables companies to leverage their customer data to communicate more effectively with their customers, better understand and serve their needs, and grow the relationship. Transpromo blends promotional marketing messages with transactional statements to influence customer behavior and increase sales.
Cathedral Corporation’s Executive Vice President of Operations Aart Knyff added an interesting dimension to the discussion when he spoke about the ways in which a service bureau can deliver consistent quality and added value to customers by adopting and effectively managing transpromo communications.
Jon Reske, Vice President of Marketing for UMassFIVE College Federal Credit Union, presented information and perspective on the customer experience, how to leverage transpromo in marketing efforts, and the importance of developing a solid working relationship between the customer and the service provider.
“Service bureaus are in a unique position since they are frequently called on to print and process files provided by their customers with no opportunity to change them upstream,” Knyff explained. “Document re-engineering plays a vital role in the ability to successfully process customer files and, along with transpromo applications, provides improved efficiency, economy and added value to customers. This discussion was extremely valuable for those who work for, or outsource to service bureaus, or are thinking about outsourcing these services.”
For additional information, please call 315-356-6285 or visit online at www.cathedralcorporation.com.
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