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Xerox Takes Digital Printing Expertise on Tour at Four Industry Events

Press release from the issuing company

October 10, 2007 -- Throughout September, experts from Xerox Corporation presented to audiences reaching from Alaska and Arizona to Ohio and Ontario, Canada about a host of hot topics in the printing industry. At the events, Xerox executives showcased revenue-generating specialty photo applications, dispelled misconceptions about digital printing and discussed how to manage and capitalize on technological changes in the industry. Highlights from recent events include:
NIP23 - Sept. 16 - 21, 2007 - Anchorage, Alaska - The 23rd International Conference on Digital Printing Technologies brought together individuals representing the hardware, software, materials, images and applications associated with digital printing. Nearly 20 Xerox experts shared their research through a series of panels and presentations and Xerox's Tony Federico, corporate vice president, chief engineer and graphic arts liaison, delivered a keynote address. Titled "Managing Complexity on Digital Printing Technologies," Federico discussed the opportunities that accompany new technological developments as well as strategies for managing the emerging trends that are revolutionizing printing.
Commerce Paper Luncheon - Sept. 20, 2007 - Toledo, Ohio - In an effort to foster communication within the local graphic communications community, approximately 80 designers and print services providers gathered at a luncheon sponsored by The Commerce Paper Company of Toledo. Invited speaker, Bob Wagner, vice president of Xerox's creative services business and Premier Partners network, delivered a presentation titled "Debunking Digital Printing Urban Legends." By providing real-world examples, Wagner sought to disprove the major myths surrounding digital color printing - image quality, cost, substrates and data. Although valid concerns a decade ago, Wagner explained why these issues are now irrelevant due to the emergence of high-quality digital printing technologies. Xerox's Graphic Arts Premier Partners network is a global community of more than 650 Xerox-equipped digital print services providers.
PMA Canada Exposition 2007 - Sept. 23 - 25, 2007 - Toronto - One of the Photo Marketing Association's annual events, the PMA Canada Exposition brought together the top products and professionals in the photographic industry. At the three-day event, Brian Segnit, manager of Xerox's digital photo and book printing marketing initiative, delivered a presentation titled "Photo Book Options and Education." Segnit discussed industry trends, the many highly profitable specialty photo and photo book applications enabled by digital and Xerox's role in this quickly growing market.
IDEAlliance Spectrum Conference - Sept. 29 - Oct. 2, 2007 - Tucson, Ariz. - A cross-section of industry players including print providers, supplies manufacturers, equipment vendors, publishers and creatives, took part in the IDEAlliance Spectrum Conference.  The four-day event provided an opportunity for attendees to explore new ways to leverage current and emerging technologies to create effective communications and attract new customers. A top-tier sponsor, Xerox showcased samples of revenue-generating digital printing applications and Bob Wagner delivered his "Debunking Digital Printing Urban Legends" presentation. In addition, Xerox Premier Partner ColorCentric Corp. distributed excerpts of keynote speaker Paul Kurnit's forthcoming book, Branding 2.Oh!, printed on a Xerox iGen3 Digital Production Press, courtesy of the Xerox Premier Partners program.
Xerox will participate in several industry events in the coming months, in addition to hosting its own series of homegrown thought leadership workshops at the Gil Hatch Center for Customer Innovation in Webster, N.Y.