Pitney Bowes Showcases Mail and Marketing Services at DMA 2007 in Chicago
Press release from the issuing company
STAMFORD, Conn. - October 10, 2007 - Pitney Bowes Inc., the mailstream technology firm, will showcase a portfolio of leading edge marketing services, mailstream services and software at DMA '07, the Direct Marketing Association Conference and Exposition. The conference, which is the largest gathering of direct marketing professionals in the world, will be held at McCormack Place West in Chicago, Illinois, October 13-18, 2007.
"Direct marketing continues to be one of the most effective and fastest growing segments of the mailstream," said Murray Martin, Pitney Bowes President and Chief Executive Officer. "Pitney Bowes offers marketing services, location intelligence and Transpromo solutions that help clients create, produce and distribute powerful direct marketing campaigns."
Pitney Bowes helps customers grow revenue and build customer loyalty with high impact marketing services that deliver measurable results. From strategic marketing planning to creative execution, Pitney Bowes provides channel integration, business analytics, life event marketing, loyalty programs, digital asset management and co-op advertising management. The advertising component is especially relevant to the emerging Transpromo channel, which leverages financial bills and statements with relevant, compelling, one-to-one marketing messages.
At DMA '07, Pitney Bowes will highlight its location intelligence solutions - MapInfo Professional, AnySite and TargetPro along with its PSYTE Advantage segmentation system for customer profiling and target marketing. The company's new advanced demographics dataset and other consumer potential and market datasets will also be featured.
Also, at the Pitney Bowes Booth # 1901, will be the industry-leading customer data quality (CDQ) and mail efficiency software for integrating, cleansing and enriching customer name and address information. These tools help direct marketers improve the efficiency and effectiveness of their campaigns by enabling more effective decision making, stronger customer relationships and increased revenue based on a single, enterprise-wide view of customer information.
Built on a robust service-oriented architecture (SOA) framework, the Pitney Bowes CDQ Platform offers built-in understanding to resolve both syntactic and semantic ambiguities and inconsistencies with global name recognition and advanced entity resolution, coupled with best-of-breed global address data quality and industry-leading geocoding components. In addition, mail efficiency solutions provide advanced address cleansing and pre-sort capabilities to ensure maximum postal discounts and efficient delivery.
Pitney Bowes will also feature its domestic and international mail services at the show. Pitney Bowes domestic presort solutions for higher volume First-Class Mail and Standard Mail can help customers take advantage of a wide range of benefits from guaranteed per-piece pricing to tailored presort mail solutions. International mail services, with expertise in 190 countries, can help customers enhance the effectiveness of international mailings around the globe. Customers can select from a choice of cross border carriers for the distribution of mail, marketing material, publications and small packages based on service and price.
In addition, Pitney Bowes will showcase its financial services products, which provide specific use financing and enhanced funds management capabilities for Pitney Bowes customers. These solutions help mailers control, manage and optimize their mailstream expenses. Pitney Bowes permit mail products eliminate the requirement to prepay postage expenses and provide the ability to earn postage credits on prepaid balances. The company's permit mail products also deliver the ability to consolidate multiple accounts and reporting to one, provide for unplanned projects, eliminate the chance of delays due to funding related issues and provide 24/7 access to funds online.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.