MINNEAPOLIS -- Oct. 2, 2007 -- Print buyers have completed 2.3 million transactions on Four51's Web-to-print network so far in 2007, far surpassing by the end of September the total number of completed transactions in all of 2006. The Four51 network, a Web-based platform for managing marketing collateral and other print materials, is on pace to exceed 3 million transactions by the end of 2007.
Four51's annual transactions have grown each year, and this year the network is growing 57 percent faster than in 2006, according to the company's analysis of network data. One of the newest additions to the Four51 network is Aprimo, a company that provides software that accelerates the productivity of marketing by automating the business processes that connect marketing with suppliers, agencies and business stakeholders. Aprimo uses the Four51 application as a platform to manage marketing collateral and develop reports on usage and costs.
Four51 attributes much of its growth to the increase in marketers and procurement managers working to automate their tracking, reporting and execution. For print buyers in industries such as health care, franchising, financial services and insurance, Four51's Web-to-print network offers additional benefits such as eliminating out-of-date materials, reducing waste, simplifying physical distribution, controlling brand identity and, ultimately, cutting costs.
"Companies are always looking to get things done faster and cheaper, and to get more for less," said Gary Nemcek, co-founder and president of the networks group at Four51. "Our job is to make that happen by giving them the technology work more efficiently. Judging by the growth we're seeing, we're getting the job done."