Study Shows Faster Revenue Growth With MindFireInc
Press release from the issuing company
Irvine, CA -- September 30th, 2007 -- MindFireInc, the industry leader in linking off-line marketing channels with the Internet, reported today the results of an InfoTrends study of Multi-Channel Marketing Services. Key findings include:
- MindFireInc licensed Solution Partners are seeing significantly higher Digital Color Print volume year-over-year than firms not using the solution -- 19% annual growth vs. 14.7%.
- Experienced Solution Partners (those holding licenses for more than one year) saw even higher print volume growth of 21.4% over the prior year.
- Solution Partners expect to see their percentage of revenue generated by MindFireInc multi-channel campaigns to double within the next 12 months, growing from 9.5% to 19% of total revenues.
"We are excited to see the top-line results that our partners enjoy thanks to their implementation of the MindFireInc LookWho'sClicking solution," said Erik Charles, MindFireInc's Executive Vice President of Business Analytics. "Successful partners blend print and cross-media services to generate improved results and the additional benefit of offering their clients integrated and trackable campaigns." The study showed that both B2C and B2B campaign management can be a source of increased revenue.
Moe Farsheed, MindFireInc's CEO, credited the reported revenue growth to several factors "The FastLaunch training that we provide enables our Solution Partners to get up to speed quickly. The Campaign Dashboard allows marketing users to view campaign results immediately, so they are ready for follow-on campaigns more quickly. Once a campaign is proven to be effective, it becomes a modifiable and reusable digital asset accessed via the Campaign Control Panel. All of this combined allows our partners to sell more business every day by evolving into strategic marketing partners of their clients."
Barb Pellow of InfoTrends adds, "Chief Marketing Officers need to justify every dollar spent on marketing and articulate return on marketing investment. The combination of affordable color and multi-channel campaign marketing solutions with integrated marketing dashboards are helping the savvy Print Service Provider transform into a more profitable Marketing Services Provider (MSP) that meets the needs of the CMO."
Other key findings showed that successful partners focus on a single vertical market initially, such as education or automotive, and use initial success in one campaign to drive more sales of integrated marketing services into that vertical. Digital color printing by MindFireInc partners is forecasted to grow 18.9% over the next year, faster than the 16% forecasted growth of non-MindFireInc licensees.
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