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AlphaGraphics Enhances Direct Marketing Capabilities with EFI's New Variable Data Printing Software

Press release from the issuing company

SALT LAKE CITY--Sept. 17, 2007-- AlphaGraphics, Inc., a leading provider of marketing and visual communications solutions, and EFI (EFII), the world leader in customer-focused digital printing innovation, announced last week that AlphaGraphics will deploy XMPie uDirect Professional Premier Edition, optimized for EFI solutions, to its network of more than 260 franchised business centers.
A key initiative for AlphaGraphics is the continued development of its personalized communications solutions, which employ variable data printing, personalized URLs and other technologies to develop targeted marketing campaigns for clients. In August, the company announced agDirect Marketing(TM), a division of AlphaGraphics focused on providing customers with advanced technologies and sophisticated solutions for one-to-one marketing. State-of-the-art variable data printing is a critical component in these solutions, and today's news further strengthens the long-standing relationship between EFI and AlphaGraphics.
"We value our strategic relationship with EFI because they continually support AlphaGraphics as we move our network toward becoming true marketing communications partners for our clients," said Darnell Ghidotti, vice president, Business Solutions, AlphaGraphics. "By combining XMPie uDirect Professional Premier Edition with our EFI products and services, we can include advanced variable data printing as part of our personalized communications solutions and continue to move our agDirect Marketing initiative forward."
AlphaGraphics currently employs a number of EFI products to manage printing processes in its business centers, such as PrintSmith and EFI Color Profiler Suite.