Pittsburgh, PA, September 10, 2007-- PIA/GATF has entered the virtual world and is showing printers how they can benefit by doing the same. During Graph Expo in Chicago, IL September  9–12, PIA/GATF will introduce printers to its new virtual building  within the realm of Second Life. Printers will be able to explore the PIA/GATF building and discover the opportunities available to them without having to make any commitments or financial investment.
Second Life is an Internet-based virtual world launched in 2003, developed by Linden Research, Inc., which gained international attention via mainstream news media in late 2006 and early 2007.  Within it, printers are able to hold meetings, train employees, interview job applicants, promote themselves to hundreds of thousands of  potential customers, and even sell virtual products and services for real money in the Second Life marketplace, which generates over $1 Million per month. The possibilities are endless.
PIA/GATF is still exploring all of the possibilities that this new world has to offer the printing industry. The world of Second Life is still being defined. As it develops, PIA/GATF is taking a leadership role for its membership by offering hands-on access to its building, development assistance, and general information and guidance.