KODAK DARWIN VI Authoring Tool Now Available for ADOBE INDESIGN CS3 Software and Cross Media Campaigns
Press release from the issuing company
CHICAGO, Sept. 9-Kodak invites ADOBE INDESIGN CS3 Software users to create bold, attention grabbing, personalized communications with the WINDOWS OS edition of the KODAK DARWIN VI Authoring Tool. Now commercially available, the DARWIN VI Authoring Tool for ADOBE INDESIGN CS3 Software features several new variable data print capabilities, including personalized URL (PURLs) creation, that create dynamic, cross media communications that cut through the clutter and drive results.
"Marketers continue to realize high ROI and rising response rates with personalized communications," said Judi Hess, General Manager, Enterprise Solutions, Kodak's Graphic Communications Group, and Vice President, Kodak. "New features in this latest version of our DARWIN Authoring Software will help users drive the evolution of 1:1 communications to a point of even greater value to marketers."
The DARWIN VI Authoring Tool now supports the use of PURLs, a method gaining favor with marketers to drive customers and prospects to a web site. Used with INDESIGN CS3 software, the DARWIN VI Authoring Tool incorporates PURLs into print communications by automating the process of retrieving and saving a respondent's data from the PURL. Kodak works with two partners in this automatic acquisition of PURLs, MindFireInc (www.mindfireinc.com) and EasyPurl (www.easypurl.com).
The WINDOWS OS edition of the DARWIN VI Authoring Tool also now supports PHOTOSHOP Actions to create graphically rich images for high impact variable data print (VDP) jobs. With the DARWIN VI Authoring Tool, users can employ PHOTOSHOP Actions to inject creative and sophisticated images in direct mail pieces. PHOTOSHOP Actions expands the creative possibilities for users while automating the creation process to improve quality while reducing user involvement, which saves time.
Other enhancements to the DARWIN VI Authoring Tool for INDESIGN CS3 Windows software include enhanced rules. Kodak added a style rule, which enables users to set the style of character (font, size, color, bold/italic/underline) as a result of a predefined condition. A new Lookup Page Rule gives designers the flexibility to improve personalization by controlling which pages are printed based on specific criteria such as customer interest or location.
All versions of DARWIN VI authoring software support all industry leading VDP output formats, including PPML/VDX streamlined with the line of KODAK NEXPRESS Digital Production Color Presses. The authoring tool also supports CREO Variable Print Specification (VPS), XEROX VIPP, PPML, optimized POSTSCRIPT, and PDF output formats.
For more information and to test drive the application visit www.graphics.kodak.com/darwin.
KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.