CHESTNUT HILL, MA -- April 10, 2007 -- In a move to expand the organization’s reach and marketing appeal beyond the New England area, Boston Print Buyers today announced they have formed an umbrella company called Margie Dana's Print Buyers International. In keeping with the association’s increasingly expanded scope, the new branding aims to eliminate perceived geographical limitations associated with the “Boston” designation. In reality, the company has been marketing globally for almost three years and today enjoys a weekly reach to professionals in 25 countries around the world. The new branding is effective immediately and will be evident in promotions in their exhibit at the upcoming OnDemand Conference and Exhibition (April 16-19) in Boston. For more information about Margie Dana's Print Buyers International (PBI) or Boston Print Buyers (BPB), go to: www.printbuyersinternational.com.
“We’re excited about our broader focus and our expansion plans for our annual conference,” noted PBI founder Margie Dana. “My goal is to educate the print-buying community while also building a bridge between manufacturers and customers. Since we consistently reach beyond New England, the new branding is a logical step in the growth and globalization of the company. For our loyal members in New England, Boston Print Buyers will still be here to support them. With the new resources garnered from developing global strategic relationships, we believe we’ll be able to offer our BPB members even more.”
With 365 issues published since 1999, Margie's Print Tips have been the staple of print professionals worldwide for over seven years. The free eNewsletter is currently distributed to thousands of print professionals in 25 countries spanning the globe on a weekly basis. Whether they buy or sell printing, work in the paper or mailing industries, or just want to keep up with industry trends, subscribers get a weekly dose of helpful information about printing and related graphic arts interests. The columns are often reprinted in trade and business publications throughout the US and United Kingdom. For more information about the newsletter, Boston Print Buyers, or membership perks, go to: www.bostonprintbuyers.com.
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