September 10, 2007 -- Chicago, IL - GPA is excited to announce the newest addition to their digital product offering: the Ultra Digital Pre-Converted Coupon Mailer.
This product is constructed on an 18" x 12" 80# white matte cover stock with eight built-in "coupons." Each sheet yields one mailer and comes scored and perforated with pre-applied patterns of cohesive glue. To finish, simply trim, fold and apply pressure to create this unique finished form. When trimmed, the product measures 17" x 8 ½", and 6" x 8 ½" when folded.
GPA's Ultra Digital Pre-Converted Coupon Mailer offers limitless opportunities in personalized direct mail coupons. It makes exceptional tear-off cards, vouchers, tickets and discount coupons while eliminating the need for post-press operations such as perforating, gluing and tabbing. The mailer is also engineered and RIT certified to perform flawlessly on HP Indigo presses.
"The future of direct mail advertising is data-driven print implemented through digital color printing technology. This technology breaks through the clutter of mass mailing because it delivers relevant information to the audience, getting the right message to the right person, at the right time," said Patricia Sorce, Ph.D. She is the primary author of Data-Driven Print: Strategy and Implementation and co-director of the RIT Printing Industry Center and Administrative Chair of the School of Print Media.
For more information on GPA's New Ultra Digital Coupon Mailer (powered by Convertible Solutions), a copy of the Ultra Digital Swatchbook, or to request a copy of GPA's Ultra Digital Catalog, contact GPA Customer Service at 800-395-9000 or request it online at www.labelexperts.com.
GPA is a substrates partner of HP Indigo, a premier vendor of the Digital Solutions Cooperative (Dscoop) and a sponsoring vendor of the Digital Imaging Customer Exchange (DICE). Visit GPA at Graph Expo at booth #663.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.