September 2007 -- President Rod Key of R and R Images well understands that in the commercial printing business, to stand still is to fall backwards. That is why his company wasted no time to become one of the very first users of the new HP Indigo press 5500.
R and R Images is an Arizona-based marketing solutions company that specializes in personalized 1-to-1 marketing, commercial photography, large-format output, design, production, scanning, bindery, fulfillment and mailing. Launched in 1986, the company has seen the commercial printing business revolutionized-and challenged-by digital technologies.
R and R runs two main lines of business. The 1-to-1 marketing side conducts direct-mail campaigns for organizations ranging from manufacturing firms to sports franchises. The custom-orders side creates shortrun books, greeting cards and wedding albums for photographers and online retailers.
The 60-employee firm relies heavily on HP products. In addition to the new HP Indigo press 5500, it runs an HP Indigo press 5000, an HP Indigo press 3050, two Designjet 5500 printers, one HP Designjet 10000s and an HP Designjet 3100Z Photo Printer. Further, it recently purchased 4-RIP HP Indigo Production Manager for enhanced workflow management and high performance processing.
All this printing power adds up to dynamic end-to-end solutions for R and R clients.
Objective
Transform R and R Images from print-services company to strategic marketing solutions provider.
Approach
Leverage high-end capabilities of HP graphic arts portfolio to provide customized marketing products and solutions.
IT improvements
- Digital workflows optimize efficiencies.
- Color processes rival traditional photo-print quality.
- Ease of use eases operator learning curve.
- Resource optimization cuts costs.
Business benefits
- Expand into new markets.
- Innovate profitable new offerings.
- Transform into strategic solutions provider.
- Build customer loyalty.