Editions   North America | Europe | Magazine


New Think Patented Technology Increases Response and Marketing Capabilities

Press release from the issuing company

DAYTON, OH – September 6, 2007 – Kenneth O. McNerney, President and CEO of Think Patented., a leading provider of marketing services and graphic communications headquartered in Dayton, Ohio, announced today that the company has successfully completed the integration of an additional assortment of variable digital capabilities that creates new and innovative ways to increase response rates. The newest additions include two Xerox NuveraTM 120 Digital Presses and expanded creative and marketing offerings using xmPIETM variable software. These new additions complement an already formidable variable equipment portfolio comprising two other black and white digital presses and a 7-Color HP Indigo data production press.
McNerney states: “We have been very busy this year with an ever increasing investment of new technology into our enterprise and these new purchases clearly demonstrate that. Our new high-speed digital presses are designed to spur growth, productivity and efficiency for our on-demand printing, one-to-one marketing and document management customers.  Particularly exciting is our recent purchase of xmPIE software. It allows us the ability to offer our customers the most creative and sophisticated 1-to-1 cross-media marketing successes available today.”
Eric Roberts, Vice President of Sales and Marketing comments: “The two new Xerox Nuvera 120 Digital Production Presses really complement our already formidable and integrated Digital Solutions Department quite well. The Nuveras deliver great imagery, higher quality image rendition, finer detail and the best uniform blacks achievable today. Combined with the immense power of xmPIE variable software, we offer one of the largest and most sophisticated variable digital printing footprints in the Midwest.”
Mike Schroeder, Director of Digital Print Services asserts: “One significantly new offering that xmPIE presents to our customers is “Personalized URLs.” It is the technique of adding an individual web address as one of the response channels on a direct mail piece and following it up with highly personalized landing pages. When a recipient visits his personal landing pages, he finds the exact information he expects based on the direct mail piece; created on-the-fly and completely personalized. The recipient stays engaged and interested longer and subsequently, he is more likely to buy.”
Think Patented., strategically located in Dayton, Ohio is within easy reach of major markets, leading business centers and the majority of homes in America. The company’s customer list comprises Fortune 500 corporations, major marketing firms and companies that are household names. Everyday, customers with sophisticated graphic needs count on Think Patented. for timely, cost-efficient and effective solutions for their communication challenges. For more information, please visit www.thinkpatented.com.