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PIA/GATF Announces Availability of The Web-to-Print Primer

Press release from the issuing company

SEWICKLEY, PA – September 4, 2007 – PIA/GATF today releases the Web-to-Print Primer, the first comprehensive book of its kind for printers, print buyers, and marketing professionals who want to learn the ins and outs of the web-to-print marketplace.
PIA/GATF's EBC (E-Business Council) group has put together the first unbiased, one-stop resource guide for anyone who needs to get up to speed on the topic of web-to-print. The Web-to-Print Primer provides detailed information on web-to-print and answers all the important questions for graphic arts professionals.
"We're really proud of our latest book, the Web-to-Print Primer. Not only have we compiled all the vital information on the web-to-print market, but we also address practical areas that will help printers, print buyers, and marketers determine how best to proceed in implementing web-to-print successfully," says Julie Shaffer, EBC's director.
Key questions addressed include:
- What are the pros and cons in deciding whether to build your own solution or license one from a vendor?
- What options do you want to offer your customers through a website?
- What staffing is required to manage an e-commerce storefront?
- How do the dozens of solutions on the market stack up against one another?
In addition to concise descriptions of the various business models in the category, the primer contains case study profiles of printers who have built successful web-to-print solutions that have increased profitability within their organizations. The crowning jewel of the primer is the buyer's guide section, covering over fifty products in the web-to-print marketplace, including off-the-shelf products and custom solutions.
The Web-to-Print Primer is available for just $30; PIA/GATF members receive the discounted rate of $20. Additionally, all of PIA/GATFPress's nearly 200 publications are available online at www.gain.net, or by phone (toll-free 866-855-4283), fax (301-393-2555), or mail (200 Deer Run Road, Sewickley, PA 15143).