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Pantone Unveils Goe System - over 2,000 New Pantone Colors

Press release from the issuing company

Carlstadt, N.J., Sept. 5, 2007 Pantone, Inc., the global authority on color and provider of professional color standards for the design industries, today unveiled the PANTONE Goe System (pronounced go), the first completely new color inspiration and specification system for the graphic arts industry since the introduction of the PANTONE MATCHING SYSTEM 45 years ago. With 2,058 new PANTONE Colors, the PANTONE Goe System is designed to inspire creativity and fulfill the requirements of a fast-changing, technologically advancing industry. PANTONE Goe is more than a single product with exciting new colors. The System includes modern tools and interactive software to improve versatility in an increasingly global, multimedia environment.
"The original PANTONE MATCHING SYSTEM was designed to meet the needs of an industry that was functioning without a precise and reliable way to communicate color," explained Richard Herbert, president of Pantone, Inc. "The PANTONE Goe System works in concert with the PANTONE MATCHING SYSTEM to empower everyone in the creative and production process with a simpler, more complete, user-friendly workflow from the moment of inspiration to the realization of a finished project. Just as the original System enabled the industry to step into its future, PANTONE Goe will impel designers and printers to stay competitive and versatile in today's challenging and evolving marketplace."
The 2,058 new colors in the PANTONE Goe System are arranged in an intuitive, chromatic order for easy, precise, cross-media color selection and specification. The PANTONE Goe System includes the PANTONE GoeGuide and PANTONE GoeSticks, a two-volume set of adhesive-backed chips, along with intelligent software for creating color palettes that can be imported into applications, shared among coworkers and clients, and archived for future reference.
New Ink Mixing Bases, Better Ink Control
The PANTONE Goe System is based on a set of 10 PANTONE Mixing Bases, plus PANTONE Clear, that are readily available anywhere in the world. This ensures color consistency on a global basis while keeping ink inventory to a minimum for printers. The new ink mixing bases were created with Pantone's deep understanding of color science to deliver technically sound color standards that are compatible with aqueous and UV coatings. The colors have also been designed for printing uniform ink film thicknesses to allow for equal drying times and more control when matching color on press. This enables press operators to run jobs at the same ink settings, providing significant production efficiencies.
The PANTONE Goe System Components
The PANTONE Goe System includes the PANTONE GoeGuide, PANTONE GoeSticks and an advanced, intuitive software toolset for palette creation called myPANTONE Palettes.
Presented in fan-guide format, the PANTONE GoeGuide is the primary tool for selecting and communicating the 2,058 PANTONE Goe System Colors. Seven colors are represented per page, and each color is identified by a unique number along with its ink mixing formula and RGB values. To avoid confusion, the PANTONE Goe System uses a new three-part numbering system that is different from the PANTONE MATCHING SYSTEM.
All 2,058 colors in PANTONE Goe System are available in a two-volume set of adhesive-backed color chips, six for each color, allowing designers to peel off a chip and place it where they want without using staples, glue or tape.
PANTONE GoeSticks also includes a PANTONE palette playground for use as a test area to experiment with the chips. Once a color palette is finalized, the chips can be permanently placed onto one of 30 PANTONE palette cards supplied with the book for easy sharing and reference.
myPANTONE Palettes
myPANTONE Palettes is an interactive color workspace that provides an easy and engaging platform for  selecting and working with colors. It integrates into any application that supports system level color pickers. There are multiple ways for designers to select colors through the software:
- Color Pickers
- PANTONE Palettes
- Eye-dropper Tool
- Color Blender
- Color Schemes
- Image Palette Builder
Defining, Saving and Exporting Color Palettes
After selecting individual colors, users can drag and drop them within the myPalettes area to create a color palette. They also have the ability to view any saved palettes, print, export, organize and lock palettes, as well as edit individual color properties.
Endless Collaboration and Exploration
The myPANTONE.com Web site is an online community that allows color enthusiasts to post their own palettes or search community-posted palettes. Color trends and forecast palettes created by industry professionals will also be available.