Editions   North America | Europe | Magazine


Nennah Paper Updates Classic Linen Line

Press release from the issuing company

ALPHARETTA, GA (December 4, 2008) - CLASSIC Linen, one of Neenah Paper's top-selling brands, has just been updated with some exciting changes that offer more creative opportunities than ever to designers and printers. Neenah Paper has taken this Writing, Text and Cover grade to a new level of modernity and sophistication without compromising print performance, and shows it all off in a new swatchbook and a promotion titled Love Linen.

With its double-sided linen-textured embossing, CLASSIC Linen has always been a great choice for corporate stationery and print collateral as well as direct mail, announcements and invitations. But as you will see in the Love Linen promotion, Neenah Paper has really spiced things up. A fresh new color palette adds something extraordinary to these types of everyday, ordinary applications. Two rich new colors-Canyon Brown and Burgundy-add depth to the strong selection of accent colors. Like all CLASSIC Linen papers these darker hues are highly receptive to metallic inks, embossing and foil stamping. But the real excitement is the introduction of three new pearlescent colors: White Pearl, Natural White Pearl, and Gold Pearl.

"I think our customers will be very surprised when they see the changes we've made, especially the new pearl colors. They really are versatile," says Pamela Hill, brand manager at Neenah Paper. "This luxurious new palette is great for applications and end uses that previously might not have been considered."

But luxury also means having it all. As part of Neenah Paper's ongoing environmental commitment, CLASSIC Linen Papers are now FSC Certified and are made 100% Carbon Neutral, and the 100% post consumer Recycled 100 Bright White is now whiter and brighter. You no longer have to choose between premium quality and sustainability.

Also, CLASSIC Linen Papers are now available with a new Digital Finish that works on all the most common digital printing equipment. The expanded digital offering is available in three colors, four weights, and four digital sizes. The option to specify this premium, textured paper certainly raises the bar on short run digital printing to a new level. 

One look at the new swatchbook and promotion and it's easy to see that even through change, some things remain the same-like the consistently high performance of CLASSIC Linen. You'll love it!

WhatTheyThink is the official show daily media partner of drupa 2024. drupa Event Coverage | drupa daily programs