Cambridge, MA, December 1,  2008 – Pageflex, a division of Bitstream Inc.  and a leading developer of enterprise variable publishing and web-to-print solutions, announced today the conclusion of the Second Annual Pageflex User  Conference, held in Cambridge, Massachusetts. The conference brought together over 170 attendees from around the world for a two-day educational program that offered sessions on technical topics, marketing and business development ideas, and publishing industry trends.
 
Leading off the conference was a keynote presentation, by Frank Romano, Professor Emeritus, School of Print Media, Rochester Institute of Technology. Mr. Romano's presentation, titled "Dear Frank J: what can we learn from the history of personalized marketing?"  guided Pageflex users through the changes in business communication over the years, with special emphasis on the changes that technology has meant to printers and marketing professionals.
 
In addition to the general session, the conference agenda also included two technical tracks and a business development track. Sessions in the technical track were designed to help users maximize their use of Pageflex technology, and included presentations on best practices, APIs, document actions, and extensions.  Also included in the technical track were sessions on how to sell and manage projects created with Pageflex Campaign Manager.
 
The business development track offered customers sessions on how to effectively market and sell the services they create with Pageflex technology. This track included presentations on how to best meet client's needs, an interactive panel discussion on selling, and a presentation on how to market in a difficult economy.
 
"We were excited to see the size of our Pageflex user conference more than double despite a challenging economy," said Anna Chagnon, President and CEO. "Our record number of attendees came to the meeting out of their desire to meet and exchange ideas with other Pageflex users and to attend the wide range of educational sessions offered at the conference. This combination gives users the information they need to utilize the full potential of Pageflex technology to expand their business offerings. In turn, we get valuable feedback and suggestions as to how we can make our solutions work even better for users. It is a winning combination, and we continue to be grateful for such a strong and dedicated user base."
 
What Pageflex Users and Partners say about the Pageflex User Conference:
 
Steven Schafer of Copyco Solutions of Des Plaines, Illinois, said:  "Copyco Solutions is a full-service, integrated print management organization, but our roots are in printing. The Pageflex User Conference is our chance to talk to other organizations who, like Copyco Solutions, have made the successful transition from being a traditional printer to a full solutions provider. It's a valuable forum for sharing ideas and information."
Carl Carter, Service Director of ROI Software Distribution, Ltd. commented, "The challenges and opportunities we face in the UK are similar to what Pageflex users in America are experiencing. The importance of sharing those experiences, combined with the technical and business related topics presented by Pageflex, made this year's conference tremendously valuable."
 
Grant Thekan, Digital Strategist at Bader Rutter, a Marketing Services Agency based in Milwaukee, Wisconsin. "Our digital business continues to transform and grow. To meet the changing needs of our clients, we are investing in digital capabilities that provide the most value to our customers. The conference reinforced the importance of Pageflex technology as a service offering that helps us meet our client's digital needs and grow our business."
 
This year's conference also included a wide range of sponsors that partner with Pageflex, including: Adobe, Avanti Systems, Canon, EFI, EPMS, HP, PrintStream, Thinkmate and Xerox.