ITASCA, IL, December 1, 2008 - Xeikon, a division of Punch Graphix, pioneers of the first digital color presses, announced today that Advantage Mailing, a leader in technology-driven direct mail production services, has purchased a Xeikon 8000 digital color press. No stranger to Xeikon technology, Advantage Mailing has been using a Xeikon 5000 for its production requirements and has now decided to upgrade to a Xeikon 8000. With true 1200 dpi at 4 bits per spot, the new Xeikon 8000 will further improve Advantage Mailing's print production capacity and image quality of marketing documents.
"Adding data intelligence with full-color personalized information into mailings can increase response rates and is now a vital part of any direct marketer's strategy," said Michael Ring, VP of Sales and Chief Marketing Officer of Xeikon's North American operations. "Advantage Mailing clearly understands the value-proposition of Xeikon's technology for personalized direct marketing applications. We are happy to provide best-in-class solutions to the company for their continued success."
In the business of direct marketing, capturing the attention of the customer is not only key, it's a requirement that is always a challenge due to the vast amounts of information potential customers receive. The latest direct marketing printing technologies are considered key in helping to seize the reader's attention in a highly personalized manner in the crucial first seconds of initial contact. As the Xeikon 8000 offers an imaging addressability of 1200x3600 dpi, Advantage Mailing can provide high-quality, visually impactful, personalized materials which are extremely important in capturing attention. At the same time, with the Xeikon 8000, Advantage Mailing will further increase its print productivity with fast, cost- effective, and eco-friendly printing.
The Xeikon 8000 has been designed with speed and productivity in mind. Web-fed, it prints full color multi- page documents at a top speed of 244 letter-size pages per minute. Its exceptional uptime enables duty cycles of up to 9 million letter-size pages per month.
"We decided to enhance our current capabilities we enjoy with the Xeikon 5000 and significantly improve our print volume," said Tom Ling, CEO of Advantage Mailing. "The acquisition of the new Xeikon 8000 is a natural progression to enable our company to meet increased capacity requirements and offer our clients eye-catching graphic and personalized direct marketing materials."
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