November 25, 2008 - London, U.K. - Earthtone today announced that over 1000 print providers had applied to join its network in the three months since pre-registration began. With over 500 new locations applying in the month leading to October 18th, the figures released today indicate that Earthtone's unique and innovative approach to online printing is gaining momentum.
Designed to enable tens of thousands of smaller print businesses to capitalize on customers' shift to e-procurement, Earthtone's Global Printing Platform supports all types of print provider, irrespective or size, brand or hardware. The platform creates economies of scale by acting as an aggregator, enabling Earthtone to offer small print businesses an affordable way to deploy enterprise-grade e-commerce capabilities.
Moreover, Earthtone's unique commission-based commercial model allows smaller print businesses to leverage e-commerce without risk. In contrast to web-to-print solutions - which are laden with upfront costs and ongoing charges, and which offer questionable returns on investment - Earthtone offers independent printers risk-free access to the world class solutions they need to compete with big brand online printers for market share.
Nader Alaghband, Earthtone's Founder, commented, "with the economic downturn driving businesses to reduce their exposure to risk and identify new sources of revenue, Earthtone offers opportunity-hungry, risk-conscious independent printers affordable access to the lucrative and fast growing online printing market."
"At the same time, as the economic downturn necessitates belt-tightening across the board, the businesses and consumers who are driving the shift to e-procurement are increasingly aware of the importance of choosing the right suppliers. With print being a significant cost center to most businesses, we consider ourselves well placed to capitalize on this emerging trend."
Earthtone helps small businesses, SOHOs and mobile professionals by enabling them to search for print providers that offer the services they need, providing them with transparent pricing, user reviews and other information and then helping them to buy from the right supplier securely and efficiently.
Whether it's proximity, value, quality or environmental credentials that matters, with a network of 800 printers in the US and 280 in the UK and with shipping available from every location, Earthtone gives print buyers access to more services from more suppliers than any other online printing solution.
Joining Earthtone takes less than 2 minutes and costs nothing. Consumers and print providers can request invitations to join Earthtone Beta by visiting www.earthtone.net today.
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