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SMART Papers Launches FSC-Certified Kromekote 'True-Photo' Papers

Press release from the issuing company

HAMILTON, Ohio, Nov. 20 -- Owners of digital printing presses can now quickly expand into fast-growing consumer and business-to-business photo printing markets with new Kromekote(R) True-Photo papers from SMART Papers.

The ultra-glossy, recycled-content digital papers are unmatched in the global marketplace. They combine the quality and feel of traditional photo paper with the unsurpassed printability of triple cast-coated Kromekote.

Kromekote True-Photo delivers outstanding photo and image reproduction, creating visuals that pop off the page. A brilliant 92-bright white shade also produces intense colors and maximum image resolution.

"When it comes to digital photography, businesses and consumers increasingly want the quality and feel of traditional photo paper," said Gwen Dillingham, Digital Product Manager for SMART Papers. "Kromekote True-Photo is the closest thing to that quality and tactile experience on the market today."

The new archival and acid-free papers enable digital press owners to profitably meet the growing demand for custom short-run photos and photo applications like greeting cards, direct mail, personalized calendars and much more. The papers are guaranteed on HP Indigo, Xerox iGen, Kodak NexPress, Canon, Konica-Minolta and all production-rated laser printers. The papers are FSC certified and feature 30% post-consumer fiber.

The respected research group InfoTrends recently estimated that 19.7 billion photos will be digitally printed in 2008. The group also noted that innovation in photo printing today will make printed images even more appealing to consumers.

SMART Papers is the only North American premium papermaker now in the process of becoming 100% fossil-fuel free, converting all of its energy production to 100% carbon-neutral waste wood biomass.

Details on distinctive Kromekote True-Photo digital papers

The new Kromekote True-Photo is the latest in the company's continued expansion of its ultra-glossy Kromekote Digital papers lineup. SMART Papers recently announced FSC certification for its full Kromekote line.

Kromekote True-Photo has a mirror-smooth, triple cast-coated surface on one side for sharp photo reproduction on digital presses-and a newly engineered soft matte surface on the other side. The new surface treatment emulates the quality and appearance of traditional photo paper used by generations of businesses and consumers worldwide.

The papers are RIT-certified and available in 8- and 10-point caliper, 18x12 size and are sealed in 250 sheet packs, 1000 sheets per carton. All Kromekote True-Photo sheets are acid free, archival, process and elemental chlorine free.

Other applications include photo books, advertising materials, brochures and business cards.

For samples and more information on Kromekote True-Photo, contact Gwen Dillingham at 513-869-5149.