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The Harding Poorman Group Goes with Pro-Mail

Press release from the issuing company

Rocky Hill, CT November 7, 2008 -- The Harding Poorman Group (HPG) needed a better way to serve its clients needing fulfillment services. It chose the Pro-Mail Fulfillment Solution from Software Marketing Associates, Inc. (SMA) as the best solution.

"We operated with several disconnected systems to meet the needs of our clients," Steve Anzalone, HPG's Chief Operating Officer says. "The different systems required intensive labor and cash to keep operable."

Because they lacked an integrated fulfillment process, HPG expended resources on developing and maintaining the various systems. However, the money and labor spent fell short of serving all its in-house needs. They needed a solution to manage their warehouse and the back-end processes critical to a successful fulfillment operation.

"We evaluated a number of systems this past summer," Anzalone adds. "As part of the evaluation, we visited a Pro-Mail shop in greater Chicago and were impressed with its abilities in a high-volume fulfillment operation. Currently, we are in the process of implementing a new system using Pro-Mail as our fulfillment software."

Its choice of the Pro-Mail Solution makes them one of hundreds of companies nationwide using the software. The application helps companies like HPG organize and manage fulfillment projects from simple to complex, easily, accurately, efficiently, and most important profitably.

"We are committed to the success of our customers," Denise S. Lunden, President, SMA, says. "We collaborate with them to learn about their unique business needs and to seek their input. And then we convert this knowledge and perspective into applications that meet or exceed their needs and those of the clients and industries they serve."

The Harding Poorman Group is an excellent fit for SMA's solutions, as the Group offers communications products and services to its customers, who benefit from its range of services, expertise and the convenience of working with one partner. Pro-Mail's software serves to enhance those client relationships and extend HPG's services by providing clients a complete fulfillment system that meets their needs.

Since 1981, Software Marketing Associates, Inc (SMA) has developed and enhanced the Pro-Mail System, a powerful suite of software solutions designed specifically for organizations that provide fulfillment and direct mail services. For more information, visit www.sma-promail.com.