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Transcontinental Direct's Postedge Solution Helps Direct Marketers Combat Rising Postal Costs

Press release from the issuing company

WARMINSTER, Pa.--Aug. 15, 2007-- Postage, which already represents one of direct marketers' largest expenses, has just become even more costly in the wake of recent rate increases. To help mailers mitigate the impact of these increases, Transcontinental Direct offers a postal optimization solution to maximize USPS postage and destination-entry discounts.
"Postal costs are perhaps the greatest challenge confronting direct marketers today, particularly in light of the new rate structure," said Transcontinental Direct President Rob Young. "As one of the nation's leading direct marketing service providers, it is incumbent upon us to help our customers control these costs with expert analysis, cost-saving postal optimization solutions and customized service programs."
Called Postedge, the company's Standard Class postal optimization service includes professional presorting, commingling, and logistics services designed not only to take maximum advantage of available USPS discount incentives, but also to improve the overall consistency and predictability of in-home delivery.
Transcontinental Direct operates one of the largest dedicated Standard Class mail commingling operations in the country, with facilities in Pennsylvania and now in California. The bi-coastal operation has the ability to process and transport millions of pieces of mail a day.
"By leveraging our significant production volumes, we can obtain the best postal rates for our customers," explained Chris Carosella, executive vice president of eastern direct mail operations. "Operating six days a week, our Postedge service provides faster, more consistent delivery times and improved in-home delivery controls."
The recent expansion of Transcontinental Direct's Postedge service to California increases the company's overall processing capacity by over 30 percent and provides a nationwide postal optimization resource for its customers.
"We are excited to be expanding upon the success of our east coast Postedge service and bringing it to our customers on the west coast," stated Rich Barbee, executive vice president of west operations. "Providing an effective postal optimization solution to our direct mail printing and production services will prove invaluable to our customers."
Transcontinental Direct's Postedge service requires no minimum cell sizes, operates six days a week, and offers direct-from-dock delivery, dispatching trailers directly to USPS bulk mail and sectional mail centers around the country to eliminate unnecessary stops whenever possible.
For more information about Postedge or Transcontinental Direct, email [email protected] or visit www.transcontinentaldirect.com.