MONTREAL, Aug. 15 - Transcontinental Media today announced the launch of Transcontinental Custom Communications, a joint venture with UK agency Seven Squared to provide custom publishing services to clients in Canada and the U.S. Custom publishing involves strategic and creative services that achieve a company's marketing objectives by delivering unique branded content to customers using print or digital channels.
In addition to the expertise from Seven Squared, recognized as one of the UK's most successful custom publishing agencies with a pedigree of launching and developing custom magazines for blue-chip clients, Transcontinental Custom Communications will offer fully integrated relationship marketing services that include database marketing, research, variable printing, photo studio and premedia tools.
"Branded content offers marketers the ability to connect in an engaging and non-intrusive way with their target audience, while providing high value returns," said Natalie LariviÃ¨re, President, Transcontinental Media. "Combining the experience of Seven Squared with Transcontinental Canadian media expertise will provide best-in-class branded content services to our clients' increasingly global integrated marketing strategies."
"Building on Transcontinental's established array of media and marketing services to create Transcontinental Custom Communications is a great step forward in our group's evolution," said Simon Chappell, Director, Seven Squared. "We are looking forward to working with North American clients and showing them how custom publishing and relationship marketing has the potential to unlock great value from a customer base."
Seven Squared has established a compelling agency reputation, having been named the UK's "fastest growing custom publishing agency" according to Marketing Magazine's Customer Publishing League Tables in September 2004 and 2005 and been voted the UK's "Most admired custom publishing agency" by its peers in Marketing Magazine's Annual Agency review in December, 2006.
Nino Di Cara from Seven Squared's operation in London, England, will manage the Toronto-based operation as Director, Custom Publishing.
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