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Graphics of the Americas Names On Demand Book Making Equipment Winner

Press release from the issuing company

Miami Beach, Florida–April 10, 2007– Graphics of the Americas, the second largest U.S.-based annual international graphic communications exhibit and conference, today named the winner of a complete on demand book making system. Valued at over $17,000, Miik Martorell, founder and president of HotFlyers, Inc. of Miami, Florida was randomly selected during a drawing held on Sunday, March 4, 2007, at the close of Graphics of the Americas 2007. He took possession of the equipment the week of March 26, 2007. The system included a printer, perfect binding system, electric creaser and paper cutter. “I couldn’t have been more surprised and excited to hear my name and company announced over the convention center sound system,” said Miik Martorell, founder and president of HotFlyers, Inc. “In addition, the announcement and equipment couldn’t have come at a better time. I had spent both part of Saturday and Sunday visiting the On Demand Book Making and Workflow booth at Graphics of the Americas, learning about on demand book making and seriously considering purchasing equipment.” Founded in 2002, HotFlyers, Inc. specializes in short-run, digital printing and thrives in the entertainment industry including nightclubs and restaurants. HotFlyers also does a fair amount of business for the city of Miami and other industries. In addition to the capabilities of his own equipment, Miik Martorell also manages print and bindery work for his clients who appreciate his ability to provide a one-stop-shop for any of their printing needs. Previously, Martorell worked in an in-plant printing operation with one of the larger airline companies. Martorell went on to say, “joining the Printing Association of Florida has allowed me to expand my network and offer far more capabilities and services to my clients without the capital investment associated with actually purchasing and physically owning the equipment. In addition, my membership gives me an entrée and clout with other association members allowing me to more effectively manage the work I provide out-of-house.” The drawing was sponsored by Reed Business Information, publishers of Graphic Arts Monthly and Graphic Arts BlueBook; and hosted by the Printing Association of Florida, event organizers of Graphics of the Americas. In addition, the following companies provided equipment for the giveaway including: - ExactBind, a perfect binding system - Morgana, an electric creaser - FujiFilm Graphic Systems, Xerox Phaser 7760 Printer - Challenge Machinery, Spartan 150 SA paper cutter With the system in place, HotFlyers intends to expand their capabilities to offer on demand books for independent poets, year books for schools, as well as short-run portfolios for graphic designers and photographers. Martorell has elected to upgrade the bindery equipment and purchase another piece of equipment as well.