CAMBRIDGE, Mass. Feb. 7, 2008 — Pageflex, a division of Bitstream Inc. and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today that e-Integrity has been selected as a winner in the annual PODi Best Practices Awards. Each year PODi recognizes outstanding and innovative digital print applications. Winners were announced during the PODi Application Forum held January 28-30 in Las Vegas, Nevada.
e-Integrity was honored as the winning entry in the "Collateral Management" category for a campaign executed to raise awareness of Invisalign (the world's leading invisible orthodontic product) among dentists, orthodontists and patients. e-Integrity utilizes Pageflex to create customized, digital and print collateral directed at dental practices to promote brand recognition. The Pageflex software suite also allows e-Integrity to track the results of every aspect of their marketing efforts in real-time and make any needed adjustments. Integration of the Pageflex products has led to an annual savings of more than $380,000 in creative services; created a "one-stop shop" for practices; and increased speed to market from 45 to 15 days.
Anna Chagnon, president and CEO of Bistream Inc. offered the following: "We are always thrilled to see our customers using our software in new and original ways. e-Integrity's campaign for Invisalign exemplifies the creativity and flexibility made possible with the combination of inventive minds and innovative software."
Also honored was MSP Digital Direct for their customized direct mail and personalized URL campaign created for Metropolitan Sales. MSP utilized Pageflex software as a part of their "Sail Away" Caribbean Sweepstakes promotion aimed to communicate a high level of customer focus from the company. The promotion earned an honorable mention in the "Direct Marketing" category.
PODi is an industry initiative that leads the evolution of the digital printing infrastructure by promoting interoperability through standards, and advances digital printing business opportunities through market development activities, including white papers, articles, independent reports and industry speaking engagements.
More information on the winners and the Best Practices Awards can be found at www.podi.org.
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