January 29, 2008 – Lexington, KY – WhatTheyThink, the leading online media organization serving the printing and publishing industry, today announced the availability of For Better Business Strategy - Draw a Map in the WhatTheyThink.com online store:
Written by WhatTheyThink contributor, G. David Dodd, For Better Business Strategy—Draw a Map explains how graphic communications companies can develop and successfully implement profit-winning business strategies. In this important publication, Dodd describes the defining characteristics of all successful strategies. Then he explains how leaders of graphic communications companies can build and use Balanced Scorecard strategy maps to formulate powerful business strategies and manage the execution of those strategies.
"As printing companies diversify to offer a growing array of communications services, company leaders inevitably face more complex business choices," Dodd observes. "Today, managers must decide what kinds of customers to serve and how to create value for those customers, what specific services to offer, and what human skills and technological capabilities to acquire or develop. In this increasingly complex business environment, effective strategy has never been more critical to success. For Better Business Strategy—Draw a Map lays out a tested and proven process for building and implementing powerful business strategies."
For Better Business Strategy—Draw a Map sells for $50.00 and can be purchased and downloaded at: