December 5, 2007 -- WhatTheyThink.com announced today the availability of a new report about Media Spending. “Media Spending Survey: The Industry Measure estimates and forecast of media buyers' spending on selected media,” provides an overview of the new media landscape and attempts to quantify marketing spending by media across a variety of content creators.
The report can be purchased by visiting the WTT Store
The 39-page report examines the proliferation of old, new, and newer media technologies and platforms and provides an overview of the media on which graphic designers, ad agencies, and publishers have been focusing their marketing energies, and how they envision that media mix changing in the next 12 months.
“The Media Spending Survey” looks at old and new media in the context of many of the creative markets The Industry Measure regularly surveys-graphic designers, ad agencies, corporate design departments, and book, magazine, and catalog publishers-and, based on original research, gauges current levels of spending by medium and provides a 12-month forecast.
The 39-page report is available for immediate download and is available for $299.
WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.