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The ON DEMAND Conference Program Helps Printing Professionals Learn How to Stay Competitive and Maintain Profitability

Press release from the issuing company

Newton, MA, December 4, 2007 - Questex Media Group's ON DEMAND Exposition & Conference (ondemandexpo.com), the preeminent event for commercial printers, publishers, and in-plant printing professionals, today announced its 2008 conference program. Packed with high-profile keynote presentations and more than 50 conference sessions, the conference program will be presented by industry leaders and innovators offering key information to increase productivity and profits. The ON DEMAND Exposition & Conference, which is co-located with the Xplor Conference and the AIIM International Conference & Exposition, will take place at the Boston Convention & Exposition Center, March 3-6, 2008.
According to Tom Bliss, Conference Director - ON DEMAND Exposition & Conference, Questex Media Group, "The ON DEMAND conference program is designed to help commercial and in-plant printing executives manage and grow their businesses. This year's program examines the most promising new opportunities for printers seeking to expand their product and service offerings, as well as specific guidance on how to profitably penetrate those new spaces."
"In today's digital world it is challenging to identify the most promising new markets, to assess and select the right technologies, and to successfully market and sell new digital services," said Charles A. Pesko, Jr., President, InfoTrends. "This year's speakers include leading analysts and dozens of printing executives who will guide attendees through the challenges and opportunities associated with digital document production."
Keynote Presentations
Tuesday, March 4
At 8:00 a.m., InfoTrends' Pesko will deliver the State of the Industry Address "From Print to Marketing Service Provider." Pesko will examine emerging technologies, expanded product and services offerings and new value propositions that are driving the migration of print to marketing service provider.
David Pogue, best-selling author and New York Times personal technology columnist will present the opening keynote at 8:30 a.m. Entitled "The Power of Simplicity," Pogue will discuss why "software rage" has become an epidemic and how the problem is the software design itself - the interface. Program and website design grow more important every day, and getting it right is extremely difficult. Pogue will also look forward to the interface design of the future as we move into an era of both much bigger and much smaller screens.
Wednesday, March 5
The keynote panel "Reflections on Super Tuesday: What's at Stake & What's to Come" will take place at 8:00 a.m. The panelists include Patrick J. Buchanan, political analyst, former advisor to three U.S. Presidents, and two-time Republican Presidential candidate and Howard Fineman, Newsweek Senior Washington correspondent and NBC News political analyst; the panel will be moderated by Carlos Watson, former CNN News political commentator. The goal of this panel is to provide a true insider's view of Washington's latest political developments and help attendees understand the impact they will have on your industry and the country.
At 10:10 a.m., Jim Hamilton, Group Director, InfoTrends, will moderate the keynote panel "Emerging Technologies and What to Expect in 2008." This keynote panel offers expert predictions on key market developments and anticipated industry announcements, and will examine the impact of these events. Panelists include: Francis McMahon, US Graphic Arts Director of Marketing, Print Service Providers, HP; Bob Kilcullen, Senior Vice President & General Manager, InfoPrint Solutions Company; Jeffrey Hayzlett, Chief Business Development Officer & Eastman Kodak Company Corporate Vice President, Kodak; Mal Baboyian, President, Digital Document Systems, Océ; and Quincy Allen; President, Product Systems Group, Xerox.
At 11:10 a.m., Barb Pellow, Group Leader, InfoTrends, will moderate a keynote panel examining "The Changing Media Mix: A Marketing Perspective." This session will provide first-hand insights from leading marketing executives who will help "connect the dots" between needs and offerings. Panelists include Donovan Neale-May, Executive Director, Chief Marketing Officer, CMO Council and Dr. R.A. Lakshmi-Ratan, Executive Vice President & Chief Operating Officer, DMA, Inc.
For additional details on the keynote presentations, go to:
Conference Sessions
With over 50 sessions, the ON DEMAND conference program examines key growth applications, technologies and opportunities in the digital printing and automated production industry and how to incorporate them into business strategies. Conference tracks include:
New Developments in Print on Demand Technology
Emerging Business Opportunities for the Print Service Provider
Hot Topic: "How to" Transition from Print to Marketing Service Provider
Hot Topic: Communicating 1:1
Enterprise Print Services: The In-Plant & Document Outsourcing Opportunity
Hot Topic: Multi-Channel Communications
Hot Topic: "Trans" Meets "Promo"
Hot Topic: Print to Mail Solutions presented by The Bennett Group will focus on direct mailing capabilities. Each session will focus on how to experience higher ROI's on direct mail campaigns, lower internal print production costs, increase customer satisfaction and increase sales revenues.
For additional details on the conference sessions, go to: http://www.ondemandexpo.com/ondemandexpo2007/v42/index.cvn?id=10137
For more information about the ON DEMAND Conference & Exposition, or to register, visit http://www.ondemandexpo.com or call 888-824-3004.
Keynote sessions are free to all ON DEMAND Conference & Exposition attendees. For additional information, please visitwww.ondemandexpo.com.
For information on exhibit and sponsorship opportunities, contact Leo Squatrito at 617.219.8378 or [email protected]