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New Leaf Paper Announces FSC Certification for Primavera Gloss Coated Paper and an Increase to 60% Post-Consumer Recycled Content

Press release from the issuing company

SAN FRANCISCO, Dec. 4 2007 - New Leaf Paper has earned certification from the Forest Stewardship Council (FSC) for its high-end gloss coated paper, New Leaf Primavera. The Forest Stewardship Council supports responsible use of forest resources and its FSC certification logo has become a hallmark of environmental responsibility in the paper industry. New Leaf Paper further augmented the environmental specifications of New Leaf Primavera by increasing the post-consumer recycled waste content (PCW) to 60% and manufacturing it with electricity that is offset with Green-e certified renewable energy certificates. Most recycled coated papers in the U.S. fall well below this standard, containing only 10% to 30% PCW. New Leaf Paper set the previous standard with their product lines New Leaf Reincarnation Matte and New Leaf Sakura 100 Silk, made with 50% PCW and 100% PCW respectively.
New Leaf Primavera Gloss is a glassy, double-coated sheet that is known for high brightness (91), high print fidelity and competitive pricing. This ready-to-ship inventory item is suitable for annual reports, book jackets, marketing materials and other projects requiring high-resolution imagery.
"Our customers asked us to add a high-quality, gloss-coated paper to our product line and after researching virtually every manufacturer in North America, we found none that could produce anything above 30% post-consumer recycled content," said Jeff Mendelsohn, CEO of New Leaf Paper. "Searching the globe, we found a mill in the Italian countryside to manufacture New Leaf Primavera and we are proud that this market-leading beautiful environmental paper is now both FSC and Green-e certified."
New Leaf Primavera Gloss and Silk meets the highest environmental standards:
- FSC certified
- 80% recycled content, 60% post-consumer waste
- Manufactured with electricity that is offset with Green-e certified renewable wind energy certificates, which helps reduce the nation's output of the greenhouse gases that cause global warming
- 80% processed chlorine free, which helps protect rivers from poisonous chlorine bleach run-off