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Four51 and RIT professor explore the future of print in today's Internet-dominated world

Press release from the issuing company

MINNEAPOLIS – Aug. 3, 2007 – Four51, which provides a Web-based platform for managing marketing collateral and other print materials, continues its Salon Four51 thought-leadership series in August with Pat Sorce, co-director of the Printing Industry Center at Rochester Institute of Technology and chair of RIT’s School of Print Media. Sorce will discuss the importance and future of print for marketing and advertising in this Internet-dominated world.
Sorce teaches marketing research, buyer behavior and database marketing at RIT, a prominent university in the print industry. Sorce is also the author of “Data-Driven Print,” a book that examines the factors that affect the demand for personalized printing.
“Many people assume that, with all the emphasis on the Internet and online marketing, physical printed material is dying off,” Sorce said. “Research abounds that shows the power of printed media on measurable business results.”
The webinar will take place from 2-3 p.m. Central Time on Thursday, August 9th. For more information and to register, visit http://tinyurl.com/2ulv8a.