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Graph Expo Helps Quick Printers Enhance Productivity And Tap Into New Markets

Press release from the issuing company

August 10, 2007 -- Reston, VA - With the trend toward short-run color printing firmly established, few print professionals today are as well positioned to seize lucrative new market opportunities as quick printers. This year, GRAPH EXPO is featuring a broad range of opportunities that will help quick printers gain new insights and better survey the opportunities for enhancing their productivity and profitability while adding value to client projects.
GRAPH EXPO, in Chicago's McCormick Place South September 9-12, 2007, will showcase the largest and broadest exhibition of graphic communications technology in the Americas, with live demonstrations of offset, digital, flexo and wide format equipment. Among the total 460,984 net sq. ft. of exhibit space and over 640 exhibits on the show floor, some 130,000 net sq. ft. - two and a half times more than the next largest digital print show in the United States - will be devoted to digital presses and digital technologies.
GRAPH EXPO's education program with nearly 70 seminars will present to printers the paths to the hottest markets, the tools and skills they'll need to tap them, and the methods they can employ to improve operating efficiency and increase their sales and profits.
"Our goal in creating this year's education program is to offer tangible value that attendees can put to use as soon as they return to the office," said Ralph Nappi, President of the Graphic Arts Show Company (GASC).  "Quick printers attending GRAPH EXPO will have numerous opportunities to maximize their stay in Chicago by participating in the many relevant educational seminars and presentations, seeing demonstrations of the latest software and equipment for printing, copying and finishing, and networking with their peers."
GRAPH EXPO's educational programming led by industry experts spans five days, starting on Saturday, September 8, with EXECUTIVE OUTLOOK, through Wednesday, September 12.  Quick printing pros can participate in a variety of seminars designed to provide practical tips and insights on cutting-edge subjects from digital asset management (DAM), personalized URLs (PURLS) and understanding databases to variable data printing (VDP) and web-to-print.  Other seminars focus on subjects as diverse as color management tips and tricks for digital printing, integrating digital and offset, solving mail and fulfillment problems, and surveying the state of printing today.  The program will also help quick print professionals master the latest software solutions during eight hands-on computer labs led by design professionals.
Two new special themed events at GRAPH EXPO will help graphic communications professionals better understand and capitalize on rapidly expanding market segments. 'Books & Bound Documents Day' on Sunday, September 9, will showcase applications aimed at nearly all types of print providers that demonstrate how digitally printed books and bound documents from manuals and directories to training materials and consumer titles can deliver lucrative new opportunities for today's printers.
On Tuesday, September 11, 'Customer & Marketing Communications Day' will feature technologies that combine direct marketing with transactional mail.  In demonstrations across the show floor, attendees will see and hear how to create and produce powerful bills, statements, direct mail postcards and customer communications that can shift printing from cost center to profit center.
Complete information and online registration are available at: www.graphexpo.com.