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Alwan Color Expertise Retains Helene Smith Public Relations

Press release from the issuing company

Orlando, FL and Lyon, France - July 23, 2007 - Alwan Color Expertise, a world leader in the standardization and implementation of color management; and Helene Smith Public Relations & Marketing Communications (HSPR); today announce that HSPR is representing Alwan Color Expertise in North America beginning immediately. HSPR will work with Alwan Color Expertise's executives and marketing team to promote the company's extensive product line and its activities in the graphic arts and digital imaging/professional photo markets.
Alwan Color Expertise is headquartered in Lyon, France, and was founded in 1997 by Elie Khoury, president. The company attained a leadership role for its innovative software solutions that accurately standardize and control color separation and management through every stage of production. Alwan has built a solid reputation for providing a full-service approach to color standardization with a range of software solutions, along with consulting and training. Its solutions are used by key players in the graphic arts industry, from printers to publishers and through to major software developers and hardware manufacturers. Clients include renowned companies such as RR Donnelley, Nestlé, Reader's Digest, Quebecor and Trinity Mirror.
During drupa 2004, Alwan's launch of its CMYK Optimizer color management and separation standardization software marked an industry milestone and debuted a new concept in digital data color management and process control. Today, CMYK Optimizer is increasingly being recognized as a standard in color management software for print oriented workflows.
"Alwan Color Expertise's unique approach to managing color is garnering fans worldwide, and with good reason," says Helene Smith. "Alwan considers and controls processes and variables that available color management methods are unable to handle. The result is optimal print quality and proof matching while reducing print costs at the same time.
"We're excited by the innovation Alwan Color Expertise brings to the marketplace and are pleased to be working with them to promote their solutions in North America."
Patrick Van Dam, worldwide marketing and sales director at Alwan Color Expertise, says, "We are confident that HSPR's knowledge of color technology, combined with its track record in providing communications services in the graphic arts and imaging space, will give Alwan maximum visibility in the important North American marketplace. We look forward to sharing an exciting and successful future."
At Graph Expo in Chicago September 9-12, 2007, in booth #4868, Alwan Color Expertise will release version 3 of CMYK Optimizer, the optimal solution for color preflighting, standardization and optimization for CMYK separations and data.