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Type Etc. and Direct Advertising Response invest with Heidelberg

Press release from the issuing company

KENNESAW, Ga. – July 17, 2007  -- Data management and direct mail house Direct Advertising Response, Inc., Anaheim, Calif., outsourced its print work until it became more expensive and less profitable to do so. The answer? Bring work inside to keep the revenue stream in house and exercise greater control over projects and deadlines.
The move from film to computer-to-plate has been a very big deal for Direct Advertising Response, which selected Heidelberg to help manage the transition and hired Freddy Ramirez, a former print shop owner, to superintend its fledgling commercial print operation. The company recently installed a Heidelberg Prosetter P102 SCL platesetter with Meta Dimension and a POLAR 115 XT paper cutter and also purchased a Speedmaster SM 74 5-color press with aqueous coater and extended delivery.
Direct Advertising Response uses Saphira Violet plates and chemistry in the new platesetter. With the new equipment in place, says Ramirez, “We definitely feel more in control of jobs coming in.” The company’s 45 employees serve a local, regional and national client base. The healthcare industry is an important niche for Direct Advertising Reponse.
The company’s relationship with Heidelberg seems to have gotten off on the right foot. Says Ramirez:  “The sales experience was absolutely great. Heidelberg lent us excellent support during the process of choosing our equipment. We look forward to a productive partnership with them.”
Heidelberg Gives Type Etc. a New Advantage with Prepress and Sheetfed Technology
Type Etc. has just installed a 4-color Speedmaster SM 52 press and a Suprasetter A52 platesetter from Heidelberg at the company’s new and improved location in Denver, Colo. Business continues to grow in the local community, and Type Etc. must grow with it. For this reason, the company turned to Heidelberg for a technology upgrade.
“We needed to increase our speed and productivity to meet our customers’ requirements,” said Mike Cross, the company’s president. Heidelberg’s Speedmaster SM 52 press was installed with coating and perfecting devices, as well as Prinect Axis Control – a measuring device which provides spectrophotometric color measurement of a color bar placed anywhere on a sheet, and can measure special colors.
The Suprasetter A52 that was installed represents one of Heidelberg’s most cost-effective thermal platesetters, configured for small to medium shops like Type Etc., which currently houses eight employees. Type Etc. produces a large range of business materials, including short- and long-run marketing collateral and direct mail pieces for its local clientele.