BOSTON, March 5, 2008 – ON DEMAND EXPO – XMPie, Inc. was recognized at this year's ON DEMAND Conference & Exposition with a Best of Show award in the Document Creation Software category for its XMPie PersonalEffect cross-media publishing software. The newly announced XMPie Marketplace e-commerce Web site was also recognized with an Honorable Mention in the Innovative Use of Technology category. Both XMPie PersonalEffect and XMPie Marketplace arm users with the tools needed to effectively leverage valuable customer data and create personalized marketing campaigns.
InfoTrends, a leading market research and consulting firm in the digital imaging and document solutions industry, partnered with the ON DEMAND Conference & Exposition to produce the awards program. The ON DEMAND Conference & Exposition is the world's leading digital printing conference and exposition, encompassing all of the technologies that are used to create, manage, personalize, print and deliver content.
A constant challenge for marketers is to better leverage their ever-shrinking budgets. Highly targeted, personalized, conversational campaigns, across print and digital media are very effective and the industry is quickly moving to this style of direct marketing. XMPie PersonalEffect is the solution for efficiently implementing powerful direct marketing. It uniquely combines one-to-one marketing and one-to-one publishing under a single roof and makes it possible for marketers to reach their customers with relevant, interactive communication that gets measurable results.
Announced this week at ON DEMAND, XMPie Marketplace is an online resource designed to support XMPie users in the creation of personalized marketing materials. It features an XMPie uStore-based e-commerce Web site offering a library of creatively designed templates from XMPie's award-winning uImage image personalization software. An initial offering of more than 100 uImage templates are available for purchase and download in Adobe Photoshop and Illustrator design formats. Each template includes everything needed for production or integration into variable-data projects with XMPie.
"We are honored to receive the industry's recognition of our PersonalEffect and Marketplace solutions," said Jacob Aizikowitz, president, XMPie, Inc. "By creating leading-edge VDP and cross-media solutions for this industry, we have the opportunity to work with innovative customers that help us set direction and define the future of personalized marketing communications."
To see XMPie's portfolio of software solutions, visit booth #517 at the ON DEMAND Conference and Exposition taking place March 3-6, 2008 at the Boston Convention & Exhibition Center.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.