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Saepio Adds New Functionality To Local Marketing Management Solutions

Press release from the issuing company

Kansas City, Missouri – (4/2/07) – Saepio Technologies will showcase new functionality available within its Saepio online web-to-print and marketing asset management platform at the ON DEMAND Digital Printing Event, April 16-19, 2007 at the Boston Convention & Exhibition Center in Boston, Mass. Media demonstrations will be provided in Booth 1651 (directly across from the HP booth.) The wide range of new functionality augments Saepio local marketing and MRM solutions that are used by more than 200 companies and organizations, including many of the world’s most powerful brands. Enhancements that will be featured at ON DEMAND include: Next-Generation VDP Improved variable data printing (VDP) capabilities enable truly powerful personalized communications while retaining Saepio simplicity of use and field marketer engagement. End-user controlled content mapping and the ability to nest variable insertions based on top-level choices are among the unique VDP features added to the Saepio product line. Support for “Any Language on the Planet” Organizations serving customers with unique language needs – including double-byte fonts like Cantonese, Arabic and Hebrew – can overcome this challenge with Saepio’s powerful language option. Output files are fully print ready while the end-user interface intuitively detects the computer’s default language, enabling editing within the given language. Enterprise-Class Dynamic Page Scripting New dynamic page scripting functionality turns the Saepio Dynamic Content Engine into a web-to-print development platform. Saepio DCE can now be used as a dynamic content assembly development platform upon which virtually any customized publishing workflow can be built. Advanced Configurability Added to Saepio PrintStore While Saepio has offered configurability and customizable architecture, the newest version of the flagship Saepio PrintStore product reaches even greater heights. In PrintStore 2.0 customers will experience an entirely new level of configurability that ensures web-to-print software conforms to the workflow, not the other way around. PURLs, JDF Advanced Workflow, Direct Mail List Center & More Saepio’s partnerships with MindFire, Objective Advantage; and USAData will also be showcased at ON DEMAND. PURLs (personalized URLs) from MindFireInc.; advanced JDF workflow in tandem with Objective Advantage’s Symbio software to create a nearly humanless workflow; and direct mail list sourcing through USAData will all be demonstrated. “We’ve put a great deal of thought and effort in to developing what we believe is the most comprehensive and easiest to use web-to-print solution available,” said Rich Dunklee, Printing Channel Product Manager for Saepio Technologies. “This enhanced functionality positions print service providers to significantly reduce costs while delivering new levels of service that strengthen customer loyalty and boost recurring revenues.”