Boston, MA, March 4, 2008 - - The Bennett Group, Inc., a sought after mailing training firm and founder of the Mailing Training Institute, presents their Print-to-Mail-Solutions education track as part of the ON DEMAND Conference. The track is one of the hottest new industry topics that ON DEMAND brings to show attendees.
One of today's most exciting trends for the print industry is the successful expansion into providing direct mailing capabilities. The Print-to-Mail-Solutions Education Track of sessions will take attendees from concept to mailbox, explaining mailpiece design, mailing software, database management, VDP for mail, marketing of mailing services-all of the steps your company can quickly take to move into this profitable arena. This extraordinary education track is a must for anyone interested in putting printed pieces into the USPS mailstream–and MAKING MONEY while doing it!
"Over the next 18 months, major mailing issues including reducing undeliverable as addressed mail, maximizing mailpiece design, meeting Move Update requirements, and implementing the Intelligent Barcode are all topics that can and should benefit from more exposure, conversation, discussion and education," said Mary Ann Bennett, President and CEO of The Bennett Group. "Our firm is pleased to bring the latest information on all of these topics to the ON DEMAND attendees."
Eight Print-to-Mail-Solutions Sessions Available to Attendees at ON DEMAND
In addition to five Print-to-Mail-Solutions Education sessions available on Tuesday, March 4, conference attendees can also select from three sessions on
Wednesday, March 5. Topics include:
- Printers Expanding Into Mailing -- 10 Steps to Success
- Best Practices for VDP and Direct Mail
- Fulfillment -- How to Get Started
- Marketing Your Mailing Services
- Using the Latest Print & Production Technology to Make Money with Mail
- Increase Print Revenues by Maximizing Postage Savings with Mailpiece Design
- Mailing Industry, Software and the US Postal Service
- Clean Up Your Mailing Lists
Sessions are targeted to printers who currently mail, printers who are expanding into mailing, or the mailing company looking to enhance existing capabilities, reduce current expenses and increase future profits.
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