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PaperSpecs Announces Free Webinar to Aid Green Designers and Print Buyers to Apply Sustainability

Press release from the issuing company

PALO ALTO, CALIFORNIA - November 28, 2007 - PaperSpecs has long been an advocate of sustainability and last spring announced an enhanced online Recycled Papers service. In May, the company conducted a webinar dedicated to introducing and explaining basic terms and concepts associated with sustainability. Today, PaperSpecs announced their next webinar, titled Sustainability  Hands On, will be conducted on December 13th at 2:00 pm EST/11:00 am PST. The webinar will advise print buyers and designers on how to design for sustainability and position themselves to catch the green wave. To attend the FREE webinar, prospective attendees can register at www.paperspecs.com/webinar/handson.htm. 
Webinar Details
The webinar, titled Sustainability  Hands On will be conducted on December 13th at 2:00 pm EST/11:00 am PST and will feature guest speaker Brian Dougherty. The topics covered in this webinar will address some simple, doable changes in design and print projects that can help save the earth, such as:
- Is it more sustainable to use PCW or FSC-certified paper
- Tips on sustainability beyond your choice of paper.
- How to utilize a simple sustainability matrix in your day-to-day paper specifications.
- How to visualize a new backwards approach to your design and print projects.
- How to add clarity and innovation to print project with a mindful look at paper, printing and binding.
To attend the webinar, prospective attendees can register at www.paperspecs.com/webinar/handson.htm. 
PaperSpecs Quote
Even though sustainability receives substantial media coverage, there still lingers confusion on how to implement a successful program that impacts business today and tomorrow, notes PaperSpecs founder Sabine Lenz. Many believe sustainability must start with the print buyers demand for suppliers to meet predetermined and chronicled criteria. This webinar aims to help designers and print buyers better understand how to develop criteria and demand compliance, while being prepared to design green.
Guest Speaker: Brian Dougherty, Celery Design
Brian Dougherty, a respected leader in green design, is a founding partner at Celery Design Collaborative in Berkeley, California. This small studio has been doing cutting-edge green design and brand strategy work for a wide variety of green businesses and major corporations such as HP, eBay and Mattel. Celery was named to I.D. Magazine's 2007 ID40 list of influential designers, and has been recognized with AIGAs Environmental Leadership Award. Brian is the author of the forthcoming book, Green Graphic Design from Allworth Press and a frequent lecturer on the ecological innovation in communications design.
Webinar Sponsor: Finch Paper
Sponsoring this webinar is Finch Paper, who has just published a new report on its hands-on commitment to environmental protection. The report, printed quite fittingly on its newest, greenest uncoated text and cover paper, details how Finch Paper takes proactive responsibility for environmental protection while operating a fully integrated pulp and paper manufacturing facility. The study, titled Responsibilit-e, shows how Finch Paper, unlike other paper manufacturers that purchase processed pulp to make their products, sustainably manages vast working forests across New Yorks famed Adirondack Region, and converts wood chips to pulp and pulp to paper at one single Upstate New York manufacturing facility. Responsibilit-eand other great Finch Paper promotional samples can be ordered by contacting [email protected], or by calling Finch Paper toll-free at (800) 833-9983.