November 21, 2007 - EasyPurl, the leading software for creating Personalized URLs and Customized Landing Pages for Direct Mail, was selected by Allegra Network as its official Personalized URL technology solution. EasyPurl is a product of multi-channel technology specialist Indros Group.
"We have been very focused on helping our franchise members grow by offering value-added services to their customers since we launched our diversification initiatives a few years ago," said Tim Wood, Allegra Network Vice President of Technology. "The newest phase of these growth strategies includes helping our franchise members further position themselves as marketers by offering marketing solutions such as personalized URLS. Easypurl has enabled us to quickly and effectively roll out this program to our franchise system."
"We are pleased and excited by this agreement with Allegra, a strong brand with a proven track record in leveraging the latest in technology for the printing industry. This partnership will enable Allegra to offer the EasyPurl Personalized URL solution to their many franchises, giving them a significant competitive edge," explained Tej Kohli, EVP at Indros Group, the makers of EasyPurl. "We are proud to be linked to the Allegra name."