IWCO Direct teams with AZUNA to Provide 3D Imaging
Press release from the issuing company
Chanhassen, MN (November 26, 2007) - IWCO Direct, the nation's leading provider of integrated direct mail production services and marketing solutions, will now offer 3D imaging options on promotional plastic products through a licensing agreement with Azuna LLC of Jenkintown, Pa. IWCO Direct's license agreement delivers exclusivity for their direct marketing clients in North America.
This patented three-dimensional design and printing technology produces high quality, four-color imagery with deep dimensional effects on a recyclable polypropylene (PP) plastic substrate. The imaging technology provides an effective way for IWCO Direct clients to differentiate their direct mail offer and drive response rates through an engaging image of their product or service.
"We are always searching for innovative methods to help our clients increase direct mail response rates," explained Tom Wicka, IWCO Direct Executive Vice President and Chief Marketing Officer. "This technology allows clients to create more interest in their offer and is an exciting alternative to traditional promotional plastic products." Adds Andrew Sacks, Azuna CEO, "We're delighted to bring our 3D technology to IWCO Direct and their clients."
IWCO Direct will print the promotional plastic products at its headquarters in Chanhassen, Minn. Retail clients are expected to be the first marketers to embrace this technology, although any campaign using promotional plastic products can benefit from it.
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