Magicomm Launches Turnkey VDP Solutions for Digital Press Owners
Press release from the issuing company
AMESBURY, MA.- November 15, 2007 - Magicomm today announces "Easy 1-2-1" turnkey direct marketing cross media campaign packages designed to help companies who own digital presses see immediate results by creating integrated VDP marketing programs for themselves and their clients.
Magicomm has been instrumental in driving integrated VDP programs to the market and realized that one of the biggest challenges printers face is not the actual file output, but handling the intricacies involved in producing an effective variable data campaign. These affordable personalized cross media campaign packages make it simple for the digital press owner to create a campaign targeting their client base that they can then use as an education and/or selling tool for their services. With this in mind, President/CMO Rick Littrell states, "We've learned a lot from our experiences implementing these new technologies in a traditional digital printing environments serving highly visible clients such as Pantone, Xerox, and XMPie.
The Easy 1-2-1 solutions will allow any digital press owner to offer their clients a complete cross media VDP campaign that includes print, web, and email elements combined with a comprehensive back-end reporting system for instant measurement of campaign progress and results." The Easy 1-2-1 solutions offer three levels of campaigns that are fully scalable to meet any potential VDP customer's requirements. If a client's budget is limited, additional components can be added after the first results have proven their ROI. Once customers see their response rates increase and generate revenue from the campaign, they are likely to plan for future programs and follow-up.
Innovative direct marketing initiatives have proven that the results of an integrated cross media marketing campaign with personalized print (i.e. postcards/brochures), URL's, web pages, and targeted emails dramatically improve response rates. With the Easy 1-2-1 solutions, printers can now easily reach out to their clients and create their own cross media case study or partner with Magicomm and target new areas of business without the high-cost of training and developing these resources in-house.
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