xpedx Goes Live With Customer-Centric Marketing Site
Press release from the issuing company
LOVELAND, Ohio, November 8, 2007—The xpedx.com marketing site, gateway to one of the largest B2B portals on the Internet, has been restructured, rewritten, and redesigned to provide visitors an at-a-glance understanding of the company’s breadth and depth of services. Any person seeking information about the $6.7 billion distribution company – including the 15,000 registered users who transact business through its B2B portal – now have a content-rich, easy-to-navigate point of entry to xpedx online catalogs and procurement tools.
“We organized xpedx.com so it focused on our customers’ business needs, segmenting the information by industry” said David Wallace, director of Customer Service and eBusiness for xpedx. “Our registered users can still access the B2B site directly, but we hope they’ll choose to enter through xpedx.com to stay informed about the xpedx offering which continues to evolve.”
xpedx.com targets six core business segments: printers and publishers, manufacturers, building service contractors, in-house facility maintenance providers, retailers and the U.S. government. Visitors in each business segment can then explore other services that will help them gain efficiencies. These include xpedx Supply Chain Solutions and e-Business capabilities such as custom catalogs and pricing, real-time inventory data, detailed reporting, and direct connect programs.
Visitors can also explore employment opportunities, learn about the company’s commitment to diversity, and find information about environmental programs that are either in place, or in development. A locator tool helps users find the xpedx distribution center or sales office nearest them, while “Ask a Question” capability facilitates a timely response from xpedx personnel.
Initial Traffic Report Bodes Well for New xpedx.com
In its first four days of use, xpedx.com users initiated 65,000 page views. Thousands downloaded information about xpedx environmental programs, including the company’s Getting Started Kit for U.S. printers seeking chain-of-custody certification to the SFI and FSC standards. Other highly downloaded content included an introduction to green cleaning for building service contractors and facility maintenance providers.
Website One Extension of the Company’s Comprehensive Service Offering
xpedx customers who choose to purchase online can bookmark xpedx.com to enter the B2B site. Registered users select “Order Online” from the site’s top navigation to access more than 100,000 SKUs of products in the paper, graphics, packaging, facility supplies and not-for-resale categories. The company’s online capabilities complement personal assistance that is provided by 3,600-plus sales, customer service and technical employees working in more than 260 distribution centers and retail stores in the United States, Canada and Mexico. Everything xpedx stocks is available via the B2B site and products not stocked by xpedx can be ordered online.
A dedicated support staff also distinguishes xpedx.com from other online providers. Customers can reach the xpedx.com Help Desk between 7:00 a.m. – 9:00 p.m. EST by dialing 877-269-1784.
Customers cite xpedx.com advantages
Customers say xpedx.com helps them reduce total procurement costs and employee time associated with ordering supplies and equipment. The site features customer-created lists of frequently ordered products, a personalized tools page and a robust product catalog.
xpedx.com also helps customers better manage supply chains and product inventory levels, key components in productivity and profitability. The site provides in-depth specifications, real-time pricing and inventory checks for all products. Order histories can be downloaded, making it easier for buyers to keep track of orders, buying patterns and to maximize inventory management.
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