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Reynolds DeWalt Selects HP Indigo End-to-end Solution

Press release from the issuing company

PALO ALTO, Calif., June 29, 2007 - HP today announced that New Bedford, Mass.-based Reynolds DeWalt has installed an HP Indigo press 5000 , an HP Indigo Ink Mixing System , and the HP Indigo Production Stream Server , Powered by Creo, establishing an efficient, end-to-end workflow from HP Indigo that will enable the firm to further differentiate itself with turnkey digital production in a high-volume, high-quality production environment. The new comprehensive digital solution gives Reynolds DeWalt the ability to produce short-run and variable data products while offering true offset quality and the accurate reproduction of clients’ brands using Pantone-licensed spot colors.
“With this complete solution, Reynolds DeWalt delivers more value to its customers by delivering uncompromising color demands in personalized and short-run print environments,” said Francis McMahon, director of marketing, Graphic Arts Organization, HP Imaging and Printing Group.  “This is a true example of leveraging the industry-leading capabilities of HP Indigo.”
Reynolds DeWalt operates its new press with four-color process inks, and uses its ink mixing system to produce Pantone-licensed spot colors for the press’ fifth, sixth and seventh color stations.  Reynolds DeWalt, in turn, has witnessed the growth of printing projects for items such as product catalogs and direct-mail pieces for the financial services, health care, higher education, and other industries.
“In the past, these jobs simply were not printed because they were in quantities too low to be cost-effective with offset and required a level of color fidelity other digital presses could not provide,” said Scott Dubois, director of marketing, Reynolds DeWalt. “After visiting HP to look at their digital press solutions, it was very exciting to see how simple the ink mixing process was for the press, and it was clear that the HP Indigo solution was something our team could truly sell to customers as offset-quality printing.”
The 61-year-old company, which specializes in cross-media marketing communications, uses Print On Demand Solutions (PODS) technology to run its imaging and premedia operation.  PODS manufactures the HP Indigo Production Stream Server, enabling a seamless integration of the HP Indigo press 5000 into Reynolds DeWalt’s imaging environment, including the firm’s Web-to-Print system.
The server features a full set of graphic arts color management and image processing technologies, including new tools for handling the stringent color demands of five-, six-, and seven-color process and Pantone-licensed spot-color work. The HP Indigo Production Stream Server can drive as many as two HP Indigo presses, supports JDF job ticket standards for automated workflows, offers post-RIP editing and imposition features, seamlessly integrates with Brisque and Prinergy systems, and utilizes major data formats, such as optimized PDF, PPML and Creo VPS.