June 28, 2007 -- Xerox experts shared their knowledge and expertise on both coasts in the past week, focusing on educating business marketers and providing tips on designing for digital printing. Participating in these key industry events is just one of many ways Xerox interacts with creative services professionals, marketers and print professionals.
Recent engagements include:
DM Days, June 19 – 21, New York City – Toni Schottenhammer, Xerox’s direct marketing segment manager, Graphic Communications Industry, participated in DM Days, a three-day event that provided marketing communications professionals with the latest information about direct and interactive marketing. Attendees heard about cutting-edge solutions that enhance their marketing plans, boost ROI and help them thrive in the changing marketing world. Schottenhammer and Jeanette McMurty, chief strategy officer of The Hanson Group, led a session titled “Moving from USPs to ESPs in the B2B World: Tapping Emotions that Trigger Sales and Loyalty,” which focused on educating business marketers about the emotions that influence purchasing decisions and how targeted direct marketing approaches can be employed to evoke these emotions. The session also included a detailed case study showing how Xerox and Canada’s largest supplier of office supplies, business machines, office furniture and business services increased sales and ROI by using these targeted marketing techniques.
Adobe CS3: The Creative License Conference Series – Xerox was among the elite sponsors of the Adobe Creative Suite 3 (CS3) North American conference series, an eight-city tour which attracted an estimated 3,500 attendees throughout May and June 2007. The conferences were one- and two-day events designed to educate creative professionals about the new CS3 products through informative sessions and demonstrations. At the events, Xerox featured creative application samples from the Xerox iGen3® press as well as DocuColor® and wide format systems and showcased the Xerox FreeFlow® Digital Workflow Collection, Xerox ProfitAccelerator™ Digital Business Resources Portfolio, Xerox Digital Papers and Specialty Media and the Xerox Graphic Arts Premier Partners program. Xerox also connected with executives and senior managers from advertising agencies, graphic design shops, publishing houses, corporations, educational institutions, government agencies, and commercial printing firms in the United States and Canada.
Michael Riebesehl, Xerox iGen3 project manager, delivered a presentation at the final two stops of the tour, in Los Angeles last week and New York City this week about “Designing for Digital Color Printing.” This presentation provided application tips and preference settings to maximize digital color print quality when using Adobe CS3, such as optimizing color settings, overprinting of black in Adobe InDesign and Illustrator, transparency flattening, and creating a print-ready Adobe PDF for digital color printing systems.